17 WAYS TO GROW YOUR EMAIL LIST

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17 WAYS TO GROW YOUR EMAIL LIST

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Email marketing is still one of the most effective ways to grow your client base and get paid to do what you love. It’s not the ONLY way but it’s definitely an area you can’t ignore.

The first step is having a compelling reason for people to sign up to your list in the first place. This is where you’ll create a value-packed freebie (called an opt-in or lead magnet). I have a video training on this in my Facebook group.

Then, ideally, you’ll set up a series of welcome emails for your new subscribers to get to know you. Again, I’ve discussed this in videos in my free group.

I’ve talked about the importance of email marketing many times, so let’s discuss HOW you can actually get more subscribers!

Below is a video talking through 17 different ways you can position your landing page (the page they actually sign up with their name and email address) so you can grow your list.

CLICK THE IMAGE BELOW TO WATCH THE VIDEO


There’s the full list - the video explains what I mean by each:

  1. When Hosting an event

  2. Leverage business cards

  3. Organise a giveaway

  4. Optimise your website for opt-ins

  5. Build with your blog

  6. Engage through social media

  7. Joint ventures 

  8. Collaborate 

  9. Pop-up box

  10. Don’t forget your own email

  11. Encourage forwarding

  12. Inside-the-box

  13. Invoices 

  14. Networking 

  15. Add a call-to-action button to your Facebook Business Page

  16. Pinterest

  17. Guest blog for other websites with a call-to-action


What other ways have you found are effective to grow your email list? I’d love to know, please share them in the comment box below.

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HOW OFTEN SHOULD YOU MARKET YOURSELF?

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HOW OFTEN SHOULD YOU MARKET YOURSELF?

So, you run a service-based business?

The chances are you show up on social media, you’re working on building your email list and have pitched yourself to both platforms; maybe you’ve made a few calls and even paid for some advertising.

But if you’re like the majority of business owners I speak to, you’re wondering why you aren’t drowning in new clients. Especially when you feel like you’re doing ALL the things and are constantly working on your business.

The truth is you most likely need to market yourself a hell of a lot more. By that I mean you need to PROMOTE yourself and your services constantly. I’m about to show you why.

I can pretty much guarantee you aren’t marketing yourself as often as you think you are.

I know because I was like that for years!

You need to be SELLING/PROMOTING yourself and your business in some way every day.

Below is a great article written by Thomas Smith in 1885. It’s as true today as it was then and in actual fact I think we could actually increase the timeline it tasks for someone to notice us.

Take a look at the point at which people start to pay attention to a strong marketing message. This was using adverts as the point of focus but you could substitute that with ‘sales email’, ‘networking event’, ‘strong call to action on a post’.

  1. The first time someone looks at an advertisement, they do not see it.

  2. The second time, they do not notice it.

  3. The third time, s/he is conscious of its existence.

  4. The fourth time, s/he faintly remembers having seen it before.

  5. The fifth time, s/he reads it.

  6. The sixth time, s/he turns up their nose at it.

  7. The seventh time, s/he reads it through and says, “Oh brother!”

  8. The eighth time, s/he says, “Here’s that confounded thing again!”

  9. The ninth time, s/he wonders if it amounts to anything.

  10. The tenth time, s/he asks their neighbour if they have tried it.

  11. The eleventh time, s/he wonders how the advertiser makes it pay.

  12. The twelfth time, s/he thinks it must be a good thing.

  13. The thirteenth time, s/he thinks perhaps it might be worth something.

  14. The fourteenth time, s/he remembers wanting such a thing a long time.

  15. The fifteenth time, s/he is tantalised because s/he cannot afford to buy it.

  16. The sixteenth time, s/he thinks he will buy it some day.

  17. The seventeenth time, s/he makes a memorandum to buy it.

  18. The eighteenth time, s/he swears at their poverty.

  19. The nineteenth time, s/he counts their money carefully.

  20. The twentieth time s/he sees the ad, s/he buys what it is offering.

How does it make you feel to read that? Are you starting to realise that you need to be really SEEN a lot more than you thought?

If you’re not sure what to do to market yourself effectively then you can download my FREE 36-page workbook that takes you through 23 different ways you can market yourself without spending a penny on advertising.


Does the thought of SELLING yourself MORE send you into a hot TIZZY?

Do you feel guilty, icky, or bad when sharing your offers or services online?

Is one of your greatest fears that you'll come across as pushy or 'sale-sy'?

Do you worry that if you promote your services/products too often you'll be viewed as spammy?

Does your confidence waiver when it comes to the 'sales conversation' with a potential client?

Then yoU’ll love my ‘Fall In Love with Selling’ course.

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Gift Ideas for Female Entrepreneurs

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Gift Ideas for Female Entrepreneurs

LOOKING TO FIND SOME GIFT IDEAS FOR AN INDEPENDENT WOMEN WHO’S WORKING HARD TO BUILD HER EMPIRE?

I’ve shared 16 of my favourite gift ideas for every female entrepreneur:

 

Travel Mugs

Trust me, we make a hot drink and the next minute we go to take a sip and it’s ice cold.

Click here and here for a great variety.


Motivational pencils

Motivational pencils

Because who doesn’t love to write notes and feel inspired at the same time?
Click here for a great range.




Jen Sincero

ENTREPRENEUR MINDSET BOOKS

These are my top 6 reads for every female entrepreneur:

  1. Money Mindset - Jen Sincero

  2. The Big Leap

  3. The Slight Edge

  4. The 5 Second Rule

  5. The Science of Getting Rich

  6. Girl Code


BRING THE HYGGE FEEL TO HER HOME OFFICE

There are some gorgeous candles and diffusers for her office and desk here.


Subscription Boxes (Graze 

Make sure she’s eating regularly!

https://www.graze.com/uk


Blender

This is the one garget I use in my kitchen more than anything else (except my kettle). It means I can whip up a healthy breakfast and start my day off quickly but healthily.

Click here to buy.



Power Pack

There’ll be days she just wants to get out of the house and take her work with her. Don’t let her run out of juice!

Here’s one from Amazon.





Gift ideas for entrepreneurs

Starbucks Voucher

Speaking of juice, why not encourage her to work away from home more often. It does wonders for creativity and productivity. Every entrepreneur dreams of the day she can sit in her favourite cafe/juice bar and tap away on her laptop. But that doesn’t mean she makes it a reality all that often. Find out which coffee shops are local to her and get her a gift voucher.


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Laptop Carrying Case

If you can get her one in her brand colours I can guarantee she’ll love it even more!

Click here.


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Waterproof Notepad 

Ask anyone where they get their best ideas and it’s when they are away from the laptop and phone and often just singing along in the shower. PING! Don’t let her great ideas wash down the drain.

Click here to buy.


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Tripod for FB and IG lives and YouTube videos

She needs to be doing more video in her service-based (and product-based) business, even if it terrifies her. Make life easier by buying her something that she can use with her iPhone and press, record and go!

Click here.


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Planner or Diary

These are very personal though so unless she’s been sending you a few hints, I’d steer clear! 

Here are some gorgeous personalised ones.


Podcast mincrophone

Microphone 

Whether she’s going LIVE on Facebook or Instagram, recording a YouTube video or featuring on a podcast, she’ll want to have a decent mic.

Click here to see the one I recommend.




Slogan T-shirt or Jumper

Because we don’t need much of an excuse to wear a comfy tee or jumper and if it can include a fun slogan so much the better! Click here for a gorgeous selection.


Clarity on her business structures

Does she need more clarity on the next steps to take her business Next Level? The she’ll love my self-study courses. These will not only get her the clarity she craves and give her the step-by-step instructions to implement in her business to bring in more clients and money. Win-win.


Clarity on exactly what she wants to do in her life and business.

I can’t think of a better gift one that is quite literally life-and-business-changing! My Vision Board Mastery course is just £20.19 and I’m running it LIVE on 9th-15th January. The feedback has been amazing. Last year’s round of women manifested clients, money, upgrades, perfect bridge-jobs and love.

She can join me and over 60 other women as we all create our vision boards for 2019.

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ESTEE LAUDER QUOTES TO INSPIRE ENTREPRENEURS

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ESTEE LAUDER QUOTES TO INSPIRE ENTREPRENEURS

ESTEE LAUDER QUOTES TO INSPIRE ENTREPRENEURS

What a woman and what a brand!

I do love a quote! They are great for motivation and giving us a little insight into successful people’s thought patterns. Whenever I’ve looked up quotes for female entrepreneurs, Estee Lauder has always come up.

So, I decided to dedicate a blog post to this powerhouse of a woman.

I hope she inspires you in the way she inspires me.

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Here are 25 of my favourite Estee Lauder quotes to remind YOU to keep going on this entrepreneurial journey. Enjoy!

  1. “I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard.” Estee Lauder


  2. “If you have a goal, if you want to be successful, if you really want to do it and become another Estée Lauder, you’ve got to work hard, you’ve got to stick to it and you’ve got to believe in what you’re doing.” Estee Lauder


  3. “If you push yourself beyond the furthest place you think you can go, you’ll be able to achieve your heart’s dream.” Estee Lauder

  4. “All great things begin with a vision….a dream.” Estee Lauder


  5. “I didn’t get there by wishing for it or hoping for it, but by working for it.” Estee Lauder


  6. “If you don’t sell, it’s not the product that’s wrong, it’s you.” Estee Lauder


  7. “Trust your instincts.” Estee Lauder


  8. “First comes the shy wish. Then you must have the heart to have the dream. Then, you work, and work.” Estee Lauder


  9. “Our life isn’t how much we can take out, but how much we can put in.” Estee Lauder


  10. “Touch your customer, and you’re halfway there.” Estee Lauder


  11. “Whatever you give comes back to you.” Estee Lauder


  12. “Business is there if you go after it.” Estee Lauder


  13. “Risk taking is the cornerstone of empires.” Estee Lauder


  14. “I’ve always believed that if you stick to a thought and carefully avoid distraction along the way, you can fulfill a dream. My whole life has been about fulfilling dreams. I kept my eye on the target, whatever that target was. Whether your target is big or small, grand or simple, ambitious or personal, I’ve always believed that success comes from not letting your eyes stray from that target. Anyone who wants to achieve a dream must stay strong, focused and steady.” Estee Lauder


  15. “Each businessperson must find a style, that voice that grows clearer and louder with each success and failure. Observing your own and your competitors’ successes and failures makes your inner business voice more sure and vivid.” Estee Lauder


  16. “I am a visceral person by nature. I act on instinct, quickly, without pondering possible disaster and without indulging in deep introspection.” Estee Lauder

  17. “I learned early that being a perfectionist and providing quality was the only way to do business.” Estee Lauder

  18. “Projecting your mind into a successful situation is the most powerful means to achieve goals.” Estee Lauder


  19. “People do make their luck by daring to follow their instincts, taking risks, and embracing every possibility.” Estee Lauder

  20. “Make the most of what you have. I operated, full time, on that precept. If you can’t have everything you think you deserve at that moment, you would do well to surround yourself with symbols of your ideals. In that small office, I surrounded myself with touches of the good life, the lovely and intricately tapestried life of my imagination, an imagination that has always been, I’m proud to say, large enough to admit any possibility.” Estee Lauder


  21. “I was unstoppable, so great was my faith in what I sold.” Estee Lauder


  22. “Most good ideas sparkle in simplicity, so much so that everyone wonders why no one ever did that before.” Estee Lauder


  23. “When I thought I couldn’t go on, I forced myself to keep going. My success is based on persistence, not luck.” Estee Lauder


  24. “I worked for it.” Estee Lauder


  25. “Be strong. Be confident. Be the star of your own life.” Estee Lauder


What’s your favourite quote? Estee Lauder or not, I’d love to hear it, please share in the comments below.

Emma xx

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AN EASY WAY TO COLLECT EMAIL ADDRESSES AT NETWORKING EVENTS

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AN EASY WAY TO COLLECT EMAIL ADDRESSES AT NETWORKING EVENTS

It's important to collect email addresses to build your list. Here are some stats to help you see why people say, 'The money is in your list!' when you run a business:

  • Less than 6% of your followers actually see your posts!
  • The online marketing world believes that 1 subscriber = $1/month.
  • 3.57% of people click through on links on email compared to 0.07% on Facebook.
  • The average order value of an email is at least three times higher than that of social media.
  • Email marketing has acquired 40x more customers than Facebook and Twitter combined.
  • 66% of consumers have purchased something directly from email marketing.
  • 72% people prefer to receive promotional content through email COMPARED TO 17% WHO PREFER SOCIAL MEDIA.

So, you can see why it's important to build your email list and keep sending them regular emails. 

Okay, so the rest of this blog post will assume that you:

  1. Have a Mailchimp account. 
  2. Have set up a list you want people to be added to.

And preferably (but not required!) also have:

  1. A freebie/lead magnet to incentivise someone to join your list.
  2. Even better if you have created a sales funnel (series of emails) to automate the way you welcome new subscribers into your Tribe (email list).  

IF YOU USE MAILCHIMP, THEN THIS IS HOW TO SET UP THE MAILCHIMP APP TO COLLECT EMAIL ADDRESSES WHILST YOU'RE OFFLINE. IT'S PERFECT FOR networking EVENTS, WHEN GIVE TALKS/PRESENTATIONS OR MEETING NEW POTENTIAL CLIENTS WHEN YOU'RE OUT AND ABOUT.

Gone are the days where you can (or even need to) put out a sign-up list for people to add their name and email addresses. However, speaking at an event (whatever the size) is the perfect place to get ICAs onto your email list. 

If you have a iPad then this is what I recommend you do. 

1) Download the MailChimp Subscribe app - this one.

2) Sign in with your username and password.

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*To be GDPR compliant they need to know you will be emailing them regularly (they don't just get your free resource and nothing else) and that you will be sending the occasional promotional email. 

9) If it works then you're good to go! I take an iPad stand so it becomes part of my 'display' on stage. This will also remind you to tell people to sign up. Do this at the end as your last CTA.

10) Keep your iPad somewhere safe!! It sounds obvious but your mind won't be on your tablet - it will be on delivering a good speech. Have it next to you or ask someone to be in charge of it. 

11) Make sure you tell people what they get for signing up! Don't just say it's a newsletter - they need to be excited to hand over their email address! 

12) Once you get home, make sure your iPad is connected to the internet and then it may do it automatically but if not you click on the + again and select 'Sync All.' 

DONE. CONGRATULATIONS ON YOUR GROWING EMAIL LIST OF WOMEN WHO ARE EXCITED TO HEAR FROM YOU AND BUY FROM YOU.


NEED HELP UNDERSTANDING WHO YOUR IDEAL CLIENT IS AND WHAT YOU CAN CREATE AS YOUR LEAD MAGNET TO GET PEOPLE ONTO YOUR EMAIL LIST?

THAT'S ONE OF MY SPECIALITIES!

LET'S SET UP A TIME TO TALK TO FIND OUT ABOUT MY BESPOKE BUSINESS COACHING & MENTORING PROGRAMS.

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HOW TO USE INSTAGRAM NAME TAGS

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HOW TO USE INSTAGRAM NAME TAGS

So, Instagram has brought out a new feature: Name Tags.

I was having fun playing (ahem working) with it this morning. 

I've had lots of questions from people in my Facebook group about how to set it up and use it so thought I'd create a how-to guide on creating your own Name Tag, how to use the feature to find other people and most importantly...how this can help you grow your following and your business. 

HOW TO CREATE YOUR NAME TAG

  1. Click the bottom right to get to your profile/feed. 
  2. Click the Name Tag icon. 
  3. Click the top bar to choose either an emoji, colour or selfie.
  4. If using an emoji, tap the one it gives you (smiley face) to change it to one that represents your business. 
  5. If using a colour, tap the background to change.
  6. If using a selfie, it will bring up the camera. Take your snap then click one of your little selfies to change to hearts, glasses or unicorn overlay!

Here are some screenshots to make it easier (cos I'm a visual person too!)

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1) 

Click the bottom right to get to your profile/feed.

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3)

Click the top bar to choose either an emoji, colour or selfie.

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5)

If using a colour, tap the background to change.

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2) 

Click the Name Tag icon.

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4)

If using an emoji, tap the one it gives you (smiley face) to change it to one that represents your business. 

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6)

If using a selfie, it will bring up the camera. Take your snap then click one of your little selfies to change to hearts, glasses or unicorn overlay!


GET CREATIVE

You can of course use a colour or a selfie, but I'd start by having some fun with emojis. I've seen some great ones. Think about what would represent what you do in your business. For example:

Stylist:

  • Dress
  • Shopping bags

Relationship Coach:

  • Hearts
  • Couple holding hands
  • Engagement ring

Marketing:

  • Selfie
  • iPhone

Essential oils

  • Nose
  • Herb

Etsy shop:

  • Shopping trolley

Working with children:

  • Unicorns
  • Parent and child

Personal Trainer

  • Cartwheel
  • Biceps
  • Weigh-lifter

Spiritual/Holistic Healer

  • Crystal ball
  • Head massage

Then, you have the more obvious choices of: yoga/meditation, music, pens, books, pens, paint pallet, massage, manicure emojis, laptops, flashing camera, bride, engagement ring, lipstick, pregnant women, baby, fruit & veg and sooo many more . Have fun. 


HOW TO USE THE NAME TAG FEATURE TO FOLLOW PEOPLE

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1)

Click the Name Tag icon.

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3)

Line up the Instagram icons so it can scan.

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2) 

Click 'Scan a Name Tag'

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4)

It will then bring up their account and you can follow or view (I, of course, followed her :-)).

 

HOW DOES THIS HELP YOUR BUSINESS?

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Then,

you can save it to your photos. To share on social media and your website.

This is not just for following your girlfriends when you meet up in-person. 

The idea is you will have your own scannable code. Once you're happy with your Name Tag, you can download it to your camera roll on your phone. 

Then you can share your personalised Name Tag on social media and your website and people can whip out their phone, click on the nametag icon on the Instagram app and then scan to follow you without having to type in and search for you with your handle/name. Try it out on my Name Tag here.

 

 

Obviously, this means you'd have to be looking at another device other than your phone/tablet to do this. It needs to be screen-to-screen.

BUT...it would be amazing for getting new followers when you're marketing your business offline, for example:

  • At networking meetings
  • Running workshops
  • Hosting events
  • Meeting potential clients in-person

I'm also hoping, if you make it the right size to scan, then it would work added to printed marketing materials too like business cards!! Now THAT would be amazing. 

Such a fun new feature. 

I hope this how-to guide was helpful. Please feel free to write a comment below and if you're reading this on your phone I'll add an easy to follow clickable link to find me online (wink).

Follow me on Instagram

Join my Facebook group where I share all things mindset and marketing to take your business to the next level.

Emma xx


READY TO TAKE YOUR BUSINESS NEXT LEVEL?

CLICK BELOW TO GET MY FREE 36-PAGE WORKBOOK:

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4 THINGS I LEARNT ABOUT MONEY FROM MULTIMILLIONAIRES

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4 THINGS I LEARNT ABOUT MONEY FROM MULTIMILLIONAIRES

One of the women in my Mastermind was reading this amazing book by Jen Sincero. 

It's one of the mindset books on the reading list I give to all my clients. 

As you can see, Jen dedicated this book to Gina DeVee and that's who I trained with for a year to become a coach.

Hearing this, she asked me to share my biggest takeaways from learning from the multi-millionaire. (I've actually hired 6 multiple 7-figure female entrepreneurs over the last 10 years because I love learning from the best!).

Honestly, it comes down to knowing something else is possible (as in you CAN get paid great money to do what you love) and then being consistent about keeping your mind focussed on what you want (rather than what you don’t).

As well as learning from these powerhouse women, I've read many books on money (over 50) and been studying and applying the mindset work in depth. 

Here are my 4 top tips to transform your relationship with money:

1) READ WEALTH CONSCIOUSNESS BOOKS

Gina taught us to keep filling our mind daily with wealth consciousness books. The two she recommended are: The Science of Getting Rich by Wallace D Wattles and Think & Grow Rich by Napoleon Hill.

When Gina finishes one she picks the other one up and starts reading it again. She reads at least 15-30 mins a day.

I love TSOGR and will happily read that regularly. I prefer to listen to Think & Grow Rich.

2) CHANGE YOUR MONEY 'STORY' 

Then it's about changing your money ‘story’. Noticing when you're feeling negative around money and then switching the language around.

As a child, we learn about money from our parents, society, religion, teacher, films, the media but that doesn't mean what we learn is true. The problem is, we can learn a lot of very limiting beliefs that we take on as fact when really, they have just been someone else's experience. 

Take for instance the belief that many people have that you 'have to work hard for money.'

Who says? I know it might seem to be the case when you look around you but there are thousands of people out there who bring in money and aren't busting a gut to do so.

When we tell ourselves we have to work hard for money and we're entrepreneurs then that can become true for us and cause all kinds of stress and hardship.

I know because this was one of my tough-to-shift beliefs. I often felt guilty if I had some passive income coming in and would either sabotage my efforts or force myself to work harder for it. This belief can lead to burn-out too. 

Don't get me wrong, I'm not saying you'll never have to do anything and that money will just land in your lap BUT how about shifting the belief to:

Money comes easily to me as I do the things I love.

That has a very different energy and will produce very different actions and results. 

Take a look at any negative language and thoughts you have around money and you need to shift them to become positive.

3) BECOME THE NEXT LEVEL VERSION OF YOU

It's then about BEING the person who has the success you want BEFORE you even see it in your life. You can't get healthy by continuing to do the same things you did when you get sick, right? 

We know we have to become the healthy person first and then health follows. 

It's the same with money. 

You have to become the abundant, affluent version of yourself and then the money follows. 

Want more money, clients and success? Get clear on how many and then ask yourself: what will that next level version of me do, wear, eat, act, think? Start doing those things now! That does not mean you have to go and max out your credit card - that won't help your money mindset one bit!! 

Get creative here.

Go to the hotels you'd love to stay in and order a glass of champagne or a pot of tea. You have to put yourself in the surroundings first and then you feel comfortable and they feel like your #norm. THEN the magic can happen.

4) YOU HAVE TO FEEL ABUNDANT NOW

All the time we're desperately wishing and hoping for money to come to us, it keeps  us thinking about a future time. That's not how you attract money and clients. 

You have to FEEL abundant NOW. You have to feel as if you already have what you want - the wardrobe you want, the clients you want, the money in the bank, the Amazon bestseller. 

THEN your Subconscious mind can get to work on helping you start acting that way automatically AND you activate the powerful Law of Attraction.

That's why I'm always talking about affirmations, vision boards, visualisations and writing 'as if'. When done right, they will completely transform your entire life - for the better.

They get you into the STATE of having it already and that's when you are able to receive it. Sounds ironic right? But it's just what happens

Like an athlete seeing and feeling herself winning that gold medal over and over in her mind - literally thousands of times before she actually wins it. That's what you need to do too. 

I cover this in detail in my 21 Days to £5K Mindset course. That whole course is about shifting the way you think about, talk about and act around money.


Click the link below, to find out more.

Here's some feedback women who've taken the course:

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8 Tips for Your Brand Photoshoot 

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8 Tips for Your Brand Photoshoot 

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So in this blog post, I talked about the importance of developing a strong brand and I gave you 11 questions to help you get clarity around the image you want to portray.

I also promised to share my top tips for having a successful photoshoot and here they are:

1) Environment

Think about the environment and surroundings you’d like to be photographed in to represent your brand (e.g. hotel, shop or at home), and make sure you discuss it with your photographer. What will instantly grab your ideal clients attention? Make sure this also reflects what you do, in some way?

2) Vision

Have a clear vision to share with your photographer to make sure you are both on the same page. Create a Pinterest Board with the images that inspire you in terms of style, colours, surroundings, overall feel and vibe. Make sure when you're speaking to potential photographers that they are excited by your vision and can give you ideas to bring it to life. 

3) Smile right into the camera

You need lots of shots of you looking right into your clients’ hearts smiling, inviting them to work with you. Make sure you’ve got at least 3-4 shots looking into the camera to help you connect with your audience.

4) Map them out. 

Make a list of all the pages on your website and how many photos you want and whether they would be better landscape or portrait.

At the very least, you’ll need images for banners on your: sales pages, home page, about page and contact page. 

You’ll also need images to use for your blog, newsletters and social media posts. 

5) Multi-purpose

Make sure you’ve got lots of landscape images! Get some landscape shots with light backgrounds, and free space on the left or right of you, for tag-lines and titles etc so that nothing interferes with the text.

6) Get everyone involved

If you have a web designer, try to speak to them to discuss what kind of photos you’ll need for your specific website. Make sure you then share this information with your photographer. With SquareSpace, for instance, you'll need a lot of horizontal images for the banners on each page.

7) Think marketing 

Use the colours that will also look great from a marketing perspective, i.e. use the colours that will match well against Facebook colours of white and blue to use the images for your Facebook Ads.

8) Great quality

Let your photographer know where specifically you’ll be using your photos (FB Covers, FB Ads, Website, etc.) so that they can figure out the best px/resolution. This should be a given (them giving you the best quality) but it's not always! 

So there you have it. These tips should help you to not only bring your brand to life but love (and want to use!) the images when you get them back.

I hope these helped! Let me know in the comments below. 

Emma xx

P.S. Don't forget my money mindset course is 1/4 off until midnight on Sunday. This is the course that's changing people's lives and businesses. Are you ready to attract more clients and money? Maybe you'd spend that money on your dream wardrobe and new photoshoot?  Click here to find out more. 


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When Selfies Will No Longer Do For Your Business

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When Selfies Will No Longer Do For Your Business

Okay so don’t freak out. I’m not saying you can’t ever take a selfie for your Instagram or Facebook business accounts! Phew!

In fact, I encourage my clients to take selfies to give their audience a sense of who they are day-to-day.

HOWEVER, there are times when an iPhone and an outstretched arm just won’t do.

If you want people to invest decent money with you then you need to create a strong and professional* brand. 

One of the best ways to do that is to have a photoshoot. 

And before you feel disheartened that I’m telling you to create a stuffy, corporate-y look…

Don’t panic. That couldn’t be further from the truth. 

*Professional doesn’t mean a stiff headshot (God no!). It just means that you've taken the time to think about WHO you are and the brand you want to portray and how you want your Ideal Client to FEEL when she finds you online. 

Or in other words...how you will match your brand to YOU. 

You’ll see from my brand and photoshoot that it couldn’t be further from an all suited and booted look. 

I'm wearing a sequin jacket and poufy PINK tulle skirt in my photos!!!

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You want your audience to SEE you for who you are still. 

In this blog, I shared my top tips for having a successful photoshoot but before you get to that part, you need to get clarity on your brand. 

Here are some questions to help you start to do just that:

1) Who is your Ideal Client?

2) Other than the services you provide, what other part of your life (hobbies, pets, travel) do you feel your Ideal Client would resonate with and love to hear about?

3) When your Ideal Client lands on your website, how do you want her to FEEL?

4) List 5 words to describe yourself.

5) How would your best friend describe you?

6) What is the message you are sharing through your work?

7) What part of your story most inspires other people?

8) What colours and textures do you wear and surround yourself with?

9) Who has a brand that you admire?

10) What do you admire about them exactly?

11) What is your USP (unique selling point)? What makes you different? 

Once you've answered those, start a Pinterest Board to gather ideas for your brand and photoshoot. Have fun!

Click here to read 8 Tips For Your Brand Photoshoot

Emma xx


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GET ACCESS TO A LIBRARY OF RESOURCES DESIGNED TO HELP YOU TAKE YOUR BUSINESS NEXT LEVEL 

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9 Ways to Grow Your Styling Business FAST

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9 Ways to Grow Your Styling Business FAST

Are you ready to turn your styling business from hobby-status to a full-time success?

I thought so.

Last week, I had 2 enquires for personal styling services in the space of 24hrs! It still surprises and delights me when that happens because I haven't offered those services for FIVE YEARS! I pulled down my website 4 years ago when I decided to focus entirely on being a coach. 

Since then, I've worked with many other Personal Stylists to help them build a strong foundation and set up the business structures so they get client bookings coming though consistently. It's so exciting when clients FIND YOU!

But it took me time to be featured in newspapers, get on BBC radio and collaborate with high-end high street stores, as a stylist. 

You can get there soooo much quicker with a helping hand. 

I want to help you collapse the timeline.

Here are 9 ways to get more clients as a personal stylist.

1) Decide

The first step is to decide that you're making a success of this business so you can quit your job, buy your dream wardrobe, take your family on luxury holidays and follow your dreams of helping clients around the world.

I mean really decide.

Decide you're no longer available to NOT have this business be a success.

Decide you want to be one of the success stories you read about. We do this in ORIENTATION week of Style Meets Structure.
 

2) Speak to ONE person

Get clear on who you are marketing to. Get clear on who you're truly excited to work with each and every day.

Know her inside out; better than she knows herself.

Then create your entire business around her. Write as if you are speaking to just one person.

No more trying to attract men*, teens, women over 50 AND women under 30. Get crystal clear on pinpointing who your customer is. This is week ONE in Style Meets Structure.

*Your ideal client can of course be a man. 

3) Talk about yourself

In business, you have to talk about yourself...a LOT. I know, I know. I used to hate this too! I wanted to just help my clients and if I could fade into the background then I was very happy doing so.

I used to want the ground to swallow me up when it came to having to introduce myself at networking meetings.

But that kept me client-less and broke!

Talk about your accomplishments. And please don't think you don't have any. You need to show your potential client who you are so she knows YOU are the right personal stylist for her. Get confident in who you are and why you're amazing at what you do. This is week TWO in Style Meets Structure.

4) Tap into other people's networks

Build your network and collaborate. There are MANY other people who are already working with your ideal client but not styling them.

Find those people and offer value to them and they will HAPPILY put you in front of their audience (full of potential clients).

This is the #1 way I built my personal styling business all those years ago.

This is what I'm teaching in week SIX of Style Meets Structure. We will talk about who you can contact and what you can offer to get you exposure and paying clients. 

5) Keep adding value

Be known as the go-to expert. Provide content that shows your strong brand and message. This is the #1 way I NOW get clients online. 

This is such an important and powerful marketing method that we will cover it in great detail across most modules of the course.

6) Get referrals

When you work with your ideal client you can pretty much guarantee that she knows other people like her. After all, birds of a feature flock together. 

We will talk about how you can get referrals without feeling icky about asking your few current clients to tell all their friends about you in week EIGHT of Style Meets Structure.


7) Keep making noise
 

Keep telling people about you, what you do and your offers!

It's too easy to create an offer or program and put it out there and when no-one books we feel like crap because we think it didn't work. That isn't how business works.  I know because I tried that method for years! ;-) 

That's not how people buy! I'll show you how you can get seen and known with a clear message and show up consistently without feeling like a nuisance! 

In week TWO you'll get clear on a program you're excited to offer and then we will build on getting it out there in front of the right people for the rest of the course. 

8) Advertise

People think you have to spend huge amount on advertising to grow a successful business, this is simply not true.

I do NOT spend a lot of money on advertising, even now.

We will talk about WHAT you can advertise and WHERE (plus my tips on how much). I'll also share how I was able to advertise myself for FREE in many places that others used to have to pay for. This will be week SIX and TWELVE of Style Meets Structure.

9) Coaching, mentoring, mastermind
 

I'm not kidding when I say I wouldn't be where I am today if I hadn't invested in help.

  • I wouldn't have the international business and amazing clients.

  • I wouldn't have my gorgeous apartment.

  • I wouldn't have the travel.

  • I wouldn't have had my first £15,000 month (I used to make that in a YEAR!!!).


I have created a 12 week group program and mastermind that is focussed entirely on helping 10 Personal Stylists to take your business to the next LEVEL and get prepped for a busy autumn/winter of clients. 

Every week you'll get in-depth business training, group coaching, a private Facebook group. You'll also get a 1:1 business coaching call with me.


I couldn't be more excited about this. 

It's called WHERE STYLE MEETS STRUCTURE

ROUND 1 & 2 HAVE TAKEN PLACE.

CLICK HERE TO GET BUSINESS TIPS FOR YOUR STYLING BUSINESS AND TO BE THE FIRST TO KNOW THE NEXT TIME I RUN THIS MASTERMIND.

Got a question? Click here and send me a message, 
 

Emma xx

 

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FACEBOOK LIVE TIPS

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FACEBOOK LIVE TIPS

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BECOME A LIVESTREAMING CLIENT MAGNET WITH FACEBOOK LIVE

Someone asked me for some tips on doing their first Facebook Live tonight so I thought I wanted to share them with you too.

1) Set up a group and go and practise in it so you know how to turn it on and off and ensure the lighting and background are good. 

2) Practise an opening line so you start off confidently as soon as you see you’re ‘on air’.

3) Map out an opener, your main content and a call to action at the end.

4) Wear something you feel confident in. 

5) Put your main points on post-its right next to your phone so they are easy to see and you don’t forget any of your key points.

6) Make sure you look INTO the camera and not at yourself. This is better for the viewer because you’ll be looking at them and also for you because it will remind you that you’re doing this for the people watching.

7) If you forget what you’re talking about don’t worry about it...just say that and laugh. That will bring your brain out of the freeze and you’ll seem real and authentic.

8) Have fun. This doesn’t need to be perfect. My first Facebook Live lasted 4 mins because I was so nervous  but it gets easier and now I really enjoy them. 

9) And remember this...only people who are pushing themselves out of their comfort zone and therefore growing that experience nervous and stage fright. So it’s a great sign if you’re feeling a bit nervous.

WATCH THE VIDEOS BELOW FOR more tips:


CLICK THE IMAGE BELOW TO WATCH THE

FREE FACEBOOK LIVES WEBINAR:

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HOW TO GET OVER FEAR OF SUCCESS

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HOW TO GET OVER FEAR OF SUCCESS

HOW TO GET OVER FEAR OF SUCCESS

Fear of success is very common and that’s because fearing change is what our brains are wired to do. You are literally going against your internal programming and survival instincts when you set new and big goals. 

So don’t beat yourself up about it but yes, you do need to work through it otherwise it will always feel like you have one foot on the accelerator and the other on the break the whole time your run your business. 

Finish the sentence (below) as many times as you can until you have written everything your brain can think of. 

I am scared to be a success in case/because…

Give your brain the time to share. It's trying to be heard and when we try to think positively over it without letting it speak, it just gets louder!

And your subconscious mind (where this fear comes from) is FIVE TIMES MORE POWERFUL than your conscious mind anyway so you'll be fighting a losing battle if you try to ignore it and its fears. 

Then take each answer and write out 3 reasons why that isn’t actually true/fact (or as they say...absolute BS). 

For example:
I am scared to be a success in case I get trolled on the internet.

The 3 reasons why this is BS are:

  1. People will say things whether I’m being successful or not. A troll will always be a troll so I can stay small or go big. It's about them, not ME. They'll just troll someone else if I'm staying small and not being seen. 
  2. I might NEVER even get trolled anyway and I’m stopping myself from doing what I love to protect myself from something that may NEVER happen. 
  3. The people whose opinions I really value will want me to be a success. 

do this for EVERY sentence you wrote out. Coach yourself through it. 

Once you have done that...

imagine you're 90 sitting on your sofa and you look back and REALISE you never went for your dreams.

Write about how you feel. It's good if this feels painful. We are trying to change the what your brain links pain (aka fear) to.

You will ALWAYS have fear. We can’t get rid of that - but we can use it to our advantage. 

This is not just about 'feel the fear and do it anyway', it’s about changing that fear to be the FEAR OF NOT GOING FOR IT. 

After that amp up the excitement of the results you want.

But do the other exercises first and your brain will accept them and get excited too.

Try this and let me know in the comments below how differently you feel about creating success in your business and going NEXT LEVEL. 

Emma xx


Before you go, are you a member of my 'Where Soul & Sales Collide' Facebook group? It's where I share ALL THINGS:

MINDSET, MARKETING & MANIFESTING.

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CHANGE YOUR MINDSET AROUND UNSUBSCRIBERS AND GET SENDING MORE EMAILS

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CHANGE YOUR MINDSET AROUND UNSUBSCRIBERS AND GET SENDING MORE EMAILS

If you're in my Facebook group or you've downloaded my workbooks you'll have heard me talking about the importance of having and building an email list.

After all, you don't own the details of those 3k people you have on Facebook or Instagram (billionaire Mark Zuckeburg does), so you never know when they might change the algorithms again or decide to charge us for every business post we put out there.

When I first started building my email list and sending weekly newsletters, I used to take it soooo personally when people unsubscribed. 

It made me doubt what I was saying and I'd put off sending them regularly. 

It made me filter myself and dilute my message and quieten my voice.

It made me worry that I was somehow 'bothering' my list. 

Even just one of those thoughts is enough to sabotage any chance of building engaged fans who can't wait to hear from you.  

In today's podcast, I share why you should never take unscubscribers personally and how to change your mindset around it so you can keep show up and building a strong relationship with the people who came forward and handed you their email address.

Take a listen:

Got a question or comment about this? I'd love to hear from you in the comment box below. 

Emma xx


Before you go, are you a member of my 'Where Soul & Sales Collide' Facebook group? It's where I show up daily to inspire, motivate and share my best content to create a business and life you love.

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HOW TO CREATE SERVICES YOUR IDEAL CLIENT ACTUALLY WANTS

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HOW TO CREATE SERVICES YOUR IDEAL CLIENT ACTUALLY WANTS

As exciting as it is to design your Dream/Ideal Client, it takes more than just 'make-believe' to ensure this person is in fact the one you need to be targeting. 

I'm all for creating a profile of someone that you're eager to work with and has the personality and traits you're excited to spend your days helping. The first step IS dreaming up the perfect person to match the services you want to offer. But don't make the mistake many entrepreneurs do and stop there. 

You cannot just assume you know what people want. You have to actually ASK them. Otherwise you'll end up spending hours and hours (most likes weeks or months) creating the most incredible content and designing life-changing services but still end up hearing crickets (I've been there and it sucks!). 

In today's video I explain what to do to prevent that

MARKET RESEARcH TO KNOW YOUR IDEAL CLIENT THOROUGHLY


Finding this process more difficult that you expected? I have an 'Identify your Ideal Client' program which includesL

  1. 22 page in-depth Workbook
  2. 2 Hour 1:1 Call
  3. Templates for surveys and target market research questions

Click the button below to find out more:

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HOW TO IDENTIFY YOUR IDEAL CLIENT

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HOW TO IDENTIFY YOUR IDEAL CLIENT

Yesterday I talked about what an ideal client is and the importance of knowing exactly WHO you're talking to when you market your services. 

Today I'm sharing HOW to define your dream client and the questions to ask yourself. Trust me - getting clear on this will transform your business (and bank account):


Finding this process more difficult that you expected? I have an 'Identify your Ideal Client' program which includesL

  1. 22 page in-depth Workbook
  2. 2 Hour 1:1 Call
  3. Templates for surveys and target market research questions

Click the button below to find out more:

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21 SUCCESS & MONEY AFFIRMATIONS FOR FEMALE ENTREPRENEURS

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21 SUCCESS & MONEY AFFIRMATIONS FOR FEMALE ENTREPRENEURS

21 SUCCESS & MONEY AFFIRMATIONS FOR FEMALE ENTREPRENEURS 

1. Whatever I can dream up for my business, I can achieve.

2. I've created the perfect business for myself.

3. This year I made £$_____.  (Insert the amount you want to make in 2018 and get used to hearing yourself say it as if it's happened).

4. I deserve the finest life has to offer.

5. _______ is my most profitable month of 2018!  (You can change the month each time).

6. My success encourages others to go after their dreams.

7. I lovingly forgive any past money mistakes to open myself up to receiving more. 

8. I'm open and ready to attract everything I desire.

9. I love turning my creative ideas into money.

10. I’m proud of everything I’ve achieved so far.

11. I'm happy, successful and fulfilled.

12. Why is it so easy for me to get new clients? 

(Let your brain keep coming up with ideas for this one. Our brains are like Google - ask it a question and it'll search for an answer. So don’t say: Why do I never have enough clients/money? Because it WILL give you an answer and it won’t feel very empowering.)

13. Incredible abundance is my chosen reality.

14. I use money to better my life and the life of others.

15. I have everything I want and need.

16. I have the power to attract money.

17. I deserve the money I make.

18. Money is pouring into my life from all directions. 

19. I am worthy of success.

20. I have everything I want and need. 

21. I love watching my business expand.


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9 things that are much easier when you know EXACTLY who your Ideal Client is. 

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9 things that are much easier when you know EXACTLY who your Ideal Client is. 

9 THINGS THAT ARE MUCH EASIER WHEN YOU KNOW EXACTLY WHO YOUR IDEAL CLIENT IS.

I will refer to an Ideal Client as an ICA which = Ideal Client Avatar.

An Ideal Client Avatar is fictional character that represents your ideal prospect. Sometimes called Dream Clients or Perfect Clients. They all mean the same thing - a made up picture of someone you want to do business with.

When you have a very clear picture of the exact person, it makes your life as an entrepreneur a lot easier. Here's how:

1) You can find her much more easily. 

You know where she hangs out. This not only saves you time but MONEY because you can advertise knowing that your ideal client will actually SEE it.

Example 1: I helped a Personal Stylist client to write a post for her ICA and we boosted in on Facebook. Within less than 24hours she had a paid client!!! Woohoo!!

Example 2: I helped another Personal Stylists to create a post about her Facebook group and boost it only to her ICA. Within 24 hours she had 44 women request to join her group - all her ICAs!

Example 3: I helped a client (another coach) to write a post about her new program/service. She put it in ONE Facebook group (filled with her ICAs) and had EIGHTEEN women respond to her and booked NINE Discovery Calls!

This works whether you're marketing yourself for free or paying for advertising - knowing your ICA means you know where to position yourself. 

2) You can do effective market research. 

This means you can ask her questions to find out exactly what she wants and why. The more you know the easier it is to create a service and program that she will actually PAY for. It's very important to not just assume you know what people want - if you want to make good money in your business then you have to solve people's problems. To do that you need to make sure you are focussing specifically on their main problem. Don't know what that is? Ask them.

3) You can write copy with ease. 

You know her 'problem', you know why you're her solution and can confidently communicate how YOU can help her and what she'll get out of working with you. This means you can write a sales/services page that talks directly to her and explain why you are the answer she's been looking for.

4) You can charge what you're worth. 

She's your ICA which means YOU are her IDEAL solution. You were born to work together and therefore you'll BOTH feel confident that you can help her and SHE knows you're the perfect person to do so. So you'll feel more confident charging what you're worth and (more importantly) SHE'LL see that value and will happily pay your fee. 

Example: One of my clients DOUBLED her prices, got in front of her ICA and within 1 week had 3 ideal clients happy to pay her new prices. 

5) Creating content is easy. 

You know your ICA through and through so you know what she wants to hear about. This makes writing newsletters, blog posts, social media posts and your lead magnet quicker, easier and more fun. No more scratching your head over what to post. 

6) You spend more time doing what you LOVE

You created this business because you wanted to get paid to do what you LOVE. When you know your ICA, you get to spend more of your time working with people you LOVE. Creating an Ideal Client Avatar is not just important for marketing your business but to ensure that you don't spend years building your business targeting people who aren't your best fit. 

7) You have more fun!! 

I often get messages from 1:1 clients saying their business no longer feels like 'work' because they feel so aligned with what they are doing now and who they are serving.

8) You'll be more confident selling yourself

When you know who your ICA is then you will be able to clearly see how you can help her. You'll know her pain-points and why YOU are the solution. You'll no longer see yourself as trying to sell a service but that you are exactly the help she needs. Trust me - this makes offering your services (and products) feel much more exciting and takes away any icky-ness you may feel about 'selling'. You're serving. You're helping. And your business becomes about them and not you. 

9) What you seek is seeking you.

It's much easier to use the Law of Attraction to bring in your ICA when you know who she is!! Just like if you were trying to attract your dream partner. I know, if you're in my community, you too believe in the power of asking for what you want. Ask & Receive. Well, you can't receive if you're asking in a vague way. Be specific. Tell The Universe exactly what sort of person you're looking for. It works for attracting your dream man so it will work for attracting dream clients too. 

Many of my clients have used The Law of Attraction to bring in many wonderful clients. Of course I always recommend you have all of your systems and structures in place so your ICA knows she's landed in the right place when she finds you but don't underestimate the power of asking The Universe. 

More blog posts are coming this week on how to define your ICA.

Tell me in the comments below, do you know who your ICA is? If so, how has that changed the way you run your business? 

Emma xx


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6 WAYS TO BE MORE CONSISTENT IN YOUR BUSINESS

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6 WAYS TO BE MORE CONSISTENT IN YOUR BUSINESS

6 WAYS TO BE MORE CONSISTENT

Consistency is key to success in anything and definitely in running a business.

You asked and I’m answering. Being consistent came 2nd to top when I asked you what you struggle with in your business. 


So, I wanted to share my top tips for being consistent.

TIP #1: BE REALISTIC


Before you jump in headfirst into a social media plan or sending your newsletters, I want you to be realistic with how much time you actually have.

You know I hate the word REALISTIC. So let's change it to FAIR. Be FAIR on yourself.

Don't do what - we all do! - when you want to start a new workout routine and we tell ourselves we're going to go to the gym 1hr every day and cut back on calories. We all know that trying to go from 0 to 100 won't work or last.

It's the same with being consistent. Consistent = acting in the same way over time.

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Consistency does NOT have to mean posting 4 times a day, 7 days a week on every social media platform, blogging 5 days a week and saying you'll send 3 emails a week to your list. In fact, that's setting yourself up to fail.

Consistent just means doing the SAME thing. It means showing up in the same way.

Look at your week and ask yourself what's realistic/fair for you. Is trying to blog 5 times a week going to send you into a spin? Then aim for once a week but be CONSISTENT. Choose a day and stick to it!

Will you be posting every day on social media? Which platforms? Or will you post just 3 times a week. Will you be posting Saturday and Sunday or just during the week?

I run my business full-time so I show up a lot more than I did when I was teaching 4 days a week.

The trick is making a plan and sticking to it.

If you're trying to go from occasional posting to every day then ease yourself into it. Just like you would a new workout routine. Set goals that excite you not scare and overwhelm you.


TIP #2: LET YOUR TRIBE KNOW WHEN TO EXPECT TO HEAR FROM YOU


Once you've decided on your plan make sure you stick to it.

Building a business is about building a relationship and people like to know where they stand.

That's why it's better to aim for 2 times a week than say 7 and only manage 3.

Don't be that person who bombards your Facebook feed with 17 posts in quick succession because you've found some great content and then drops off the face of the planet for a bit.

If you say you'll blog every Thursday and send an email out every Tuesday then make sure you do. If you want to post at least once a day on social media then set yourself an alarm to remind yourself.

Consistency is about habit building for you AND your audience. Let them get into the habit of looking out for your content because they know they can trust it will be there. 


SHOW your community with your actions WHAT they can expect from you and WHEN to expect it.


TIP #3: GET RIDICULOUSLY EXCITED ABOUT THE RESULTS YOU WANT

Oftentimes, where we aren't being consistent, it’s because we're aren’t excited enough about the results.

I did a juice diet last January and it felt tough. I felt sorry for myself pretty much 24/7 for those 3 weeks. I kept thinking about everything I was missing out on (bread, pasta and even chewing!!)

I did one again in July and it was sooooo much easier and actually fun.

What was the difference?

I had a photoshoot booked in August so I was very clear about WHY I was doing the juice diet. It was no longer about the 5 juices a day, it was about the results I wanted to see in the photos.

(Here are some behind the scene shots)

I kept dreaming about how I would feel getting the shots back from my photographer. This spurred me on and made sticking to my juice diet much easier.

This is the same in business.

If you aren’t being consistent then it could be because you aren’t exciting yourself enough with the results you want.

Go back to your WHY. It’s not JUST to make a difference to your clients. There will be a deeper reason. Is it for your family – to build a different lifestyle? What does that look like? Is it to be a leader in your industry and make an impact? What does that look like?

Why are you doing this? Why did you start this business? Paint that picture very clearly in your mind. Add it to your vision board.


EXCITE YOURSELF EVERY DAY WITH THE RESULTS YOU WANT TO HAVE.


This will fuel your motivation and help keep you consistently consistent.


TIP #4: SHOW UP WHERE YOU SHINE

In other words: Choose your favourite platform and medium. 

You do NOT have to be everywhere and 'do all the things'.

Don't like Twitter? Then scrap it and focus on Instagram. 

Hate writing? Then do videos or start a podcast. 

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One of the biggest mistake I see entrepreneurs making is trying to be everything and everywhere

Now don't get me wrong, as your business grows I think it's good to be seen on more platforms. 

But to begin with pick 2 social media platforms you love (and know your Ideal Clients will actually be on) and focus your effort on those. 

And it's not just important to be seen on social media. After all, Mark Zuckerberg owns your followers’ details, not you! If he decides to pull the plug then your followers would disappear in a puff of smoke...so get collecting people's email addresses pronto!

We want to bring your personality out and so if you shine on camera rather than through writing - show up on there. Get yourself on YouTube, go live on Facebook, do Vlogs, send videos out as your newsletter. 

If you've loved writing since you were 12 years old then spend your time building up a bank of amazing articles for your blog. Get yourself featured on large publications, magazines and newspapers. Go and find other people who work with the same target audience (but offer different services to you!) to guest blog for.

One of the greatest consistency killers is having to do things that just don't come naturally to us. 

Remind yourself of what does come naturally to you (and you enjoy!) and do that over and over again. Allow yourself to shine.


TIP #5: MAKE LIFE EASIER FOR YOURSELF

So you've created a plan and you're excited to stick to it. Yay!

Make life easier for yourself - batch your work.

Batching = focus on one task until it’s completed, and everything related to it is also completed.

Meaning turn off all distractions and write out the content for your social media posts for the next week. 

Or book a day (or an afternoon) where you write your next few of emails so you're not staring at a blank screen. Yes, you'll need to proofread them before you hit send but the bulk of the work will be done. 

Trust me, it's a lot easier to be consistent when you're not scratching your head with what to write about each day. 

Use a scheduler like Buffer or Hootsuite if you have a 9-5 and want to make sure you're still posting throughout the day. 

Not sure where to start with content planning? Click below to listen to my podcast:


TIP #6: SHOW YOURSELF COMPASSION

I'm a bit of a workaholic (okay, a lot of one!) so I have to remind myself of this one too!!

Don't be a crappy boss...to yourself.

You started this business to create more freedom, excitement and to love what you do.

I want you to be strict with yourself and set clear goals but don't be a jerk about it. 

Don't beat yourself up. If you get ill, miss a post or you aren't ready to hit publish then show yourself some grace. 

Your business isn't going to end. Your followers are not going to unsubscribe because you miss the odd deadline. 

Be kind to yourself. If you're on a diet and eat a packet of biscuits the worst thing you can do it give up and order a pizza because you 'messed up'. 

I want your business to fit around your life, not the other way around, so show yourself some compassion if (and when) life takes over. 

And then get back on it tomorrow. 


So there you have it - my top 6 tips on how to be more consistent. 

We've covered so much in this post. I'd love to know more about YOU. 

Tell me the answer to one (or all) of these questions:

  • What is your #1 favourite social media platform?
  • How often will you post? How often will you email your list?
  • What's your reason for all of this? WHY did you start your business?
  •  What will you do to stick to your plan of content creation? Have you been fair on yourself? Have you set a realistic goal that excites you?
  • How do you prefer to show up? Writing, videos or audio?

Emma xx

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33 SELF-LOVE & SELF-CARE QUOTES

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33 SELF-LOVE & SELF-CARE QUOTES

SELF-LOVE & SELF-CARE QUOTES

I want to quash the belief that self-care is somehow selfish. Or that loving yourself is narcissistic. I've seen in my own life how this couldn't be further from the truth. The more love we have for ourselves the more we have for others. 

Whenever we put ourselves at the bottom of the pile (rather than the top), we end up in trouble. That's true in all relationships: family, motherhood, friendship, business. Because we end up emptying the well and then what have we got to give? Nothing. 

Want to improve your business, relationships, health, LIFE?

Then love yourself more - exactly as you are. 

Here are my favourite quotes to remind YOU during any times you forget this truth: self-care & SELF-LOVE ARE A necessity not a luxury!

  1. “Self-compassion is simply giving the same kindness to ourselves that we would give to others.” -Christopher Germer

  2. “Trust yourself. You know more than you think you do.” – Benjamin Spock

  3. “You’re always with yourself, so you might as well enjoy the company.” – Diane Von Furstenberg

  4. “It took me a long time not to judge myself through someone else’s eyes.” – Sally Field

  5. “When I loved myself enough, I began leaving whatever wasn’t healthy. This meant people, jobs, my own beliefs and habits – anything that kept me small.  My judgement called it disloyal. Now I see it as self-loving.”– Kim McMillen

  6. “You yourself, as much as anybody in the entire universe, deserve your love and affection” – Buddha

  7. “The most powerful relationship you will ever have is the relationship with yourself.” - Steve Maraboli

  8. “Love yourself first, and everything else falls in line. You really have to love yourself to get anything done in this world.” - Lucille Ball

  9. “When you recover or discover something that nourishes your soul and brings joy, care enough about yourself to make room for it in your life.”– Jean Shinoda Bolen

  10. “You must love yourself before you love another. By accepting yourself and fully being what you are, your simple presence can make others happy.” - Unknown

  11. “To love oneself is the beginning of a lifelong romance.” - Oscar Wilde

  12.  “Love is the great miracle cure. Loving ourselves works miracles in our lives.” – Louise L. Hay.

  13. "Saying no can be the ultimate self-care" - Claudia Black

  14. “Do you want to meet the love of your life? Look in the mirror.” – Byron Katie

  15. “Do you pay regular visits to yourself?” - Rumi

  16. “Love yourself unconditionally, just as you love those closest to you despite their faults.” – Les Brown

  17. “Don’t forget to fall in love with yourself first.” – Carrie Bradsaw

  18. “Self-love is asking yourself what you need—every day—and then making sure you receive it.” – Anonymous

  19. “The only cure I’ve ever known for fear and doubt and loneliness is an immense love of self.” – Alison Malee

  20. “The best way to be loved is to love yourself.” – Adam Lambert

  21. “Self-care is never a selfish act - it is simply good stewardship of the only gift I have, the gift I was put on earth to offer others. Anytime we can listen to true self and give the care it requires, we do it not only for ourselves, but for the many others whose lives we touch.” - Parker J. Palmer

  22. “When the body is in trouble, we must find and eliminate the cause, not medicate the symptom” - Nina Leavins

  23. "Dare to love yourself as if you were a rainbow with gold at both ends.” – Aberjhani

  24. “In dealing with those who are undergoing great suffering, if you feel “burnout” setting in, if you feel demoralized and exhausted, it is best, for the sake of everyone, to withdraw and restore yourself. The point is to have a long-term perspective.” - Dalai Lama

  25. "When we give ourselves compassion, we are opening our hearts in a way that can transform our lives.” - Kristin Neff

  26. Self-respect, self-worth, and self-love, all start with self. Stop looking outside of yourself for your value.” – Rob Liano

  27. “It’s not selfish to love yourself, take care of yourself, and to make your happiness a priority. It’s necessary.”  - Mandy Hale

  28. “You have been criticizing yourself for years, and it hasn’t worked. Try approving of yourself and see what happens.” - Louise L. Hay

  29. “Why should we worry about what others think of us, do we have more confidence in their opinions than we do our own?” - Brigham Young

  30. “If you don’t love yourself, you’ll always be chasing after people who don’t love you either.” – Mandy Hale

  31. “Perhaps we should love ourselves so fiercely that when others see us they know exactly how it should be done.” - Rudy Francisco

  32. “Find the love you seek, by first finding the love within yourself. Learn to rest in that place within you that is your true home.” - Sri Sri Ravi Shankar

  33. “The most adventurous journey to embark on; is the journey to yourself, the most exciting thing to discover; is who you really are, the most treasured pieces that you can find; are all the pieces of you, the most special portrait you can recognize; is the portrait of your soul.” - C. JoyBell C.

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