Blog Posts


Are You Sabotaging Your Success?


Are You Sabotaging Your Success?

Have you ever found yourself saying you want something, for example to lose a few lbs, and then suddenly you're craving (and eating!) chocolate like it's going out of fashion? Or perhaps you seem to go out of your way to NOT care for yourself?

This is SELF-Sabotaging

Self-sabotaging behaviour occurs when we say we want something but then we seem to (subconsciously) do whatever we can to make sure it doesn't happen. We all get in our own way occasionally but the problem arises when we do it repeatedly.

I see this pattern in so many of my clients and I can easily fall into these habits too, unless I am careful.

Examples of self-sabotage:

  •     procrastinating on something that we know would benefit us
  •     overeating when we have decided to improve our diet
  •     quitting when the going gets tough
  •     spending too much time planning rather than taking ACTION
  •     driving people away or starting an argument

WHY do we self-sabotage?

It all starts in your subconscious mind: this part of our brain is more advanced than any computer in the world.

When we experience pain - whether physical or emotional - our mind searches even harder for the cause of the pain. It locks onto that and remembers the cause (even if you don't) and then it does everything it can to stop you moving towards that pain ever again.

Clever, huh?

Our brain is designed to move us towards pleasure also, however, it will always do more to avoid pain!

Therefore, we can never succeed at anything if we simultaneously link pain and pleasure to the same thing.

When I realised this is was a huge light-bulb moment.

One of the greatest fears in life is to be rejected by others. Our subconscious mind will therefore avoid any situation where we could be rejected. This can include: not talking to someone we are attracted to; not starting a new business we have a longing for in case "they" criticise; not asking for a promotion.

Enter the extraordinarily effective behaviour of SELF-SABOTAGE!

We go into fight and flight or...FREEZE. We put things off. We put our heads in the sand rather than face something that feels unpleasant.

Our subconscious mind is not the "evil monster" people believe it to be: it really is on our side. It just doesn't realise that its limiting behaviour is actually causing us agony and frustration.


  •     Fear of change
  •     Fear of success
  •     Low self-esteem

It results from a misguided attempt to keep ourselves SAFE. Our mind is trying to rescue us from our own negative feelings.

Sadly, in life we will come across people who will happily tell us exactly what they think. Haters are always going to hate! I have someone in my life who seems to enjoy belittling whatever I do. For a long time I would let the fear of people like him hold me back. I stood in my own way to avoid any perceived "treat". When we fear an attack then understandably our brain will do whatever it can to prevent this.

4 ways to prevent your self-saboteur rearing its head?

1) Awareness

Become a keen observer of the critical statements that run through your mind that might be causing you the fear: these are what lead to the self-sabotaging behaviour. For example if you want to lose weight but in your head you are thinking of all the months ahead that will consist of nothing but rabbit food and starvation, then clearly your subconscious is not going to be too thrilled by the idea.

2) Know that it is very common behaviour

Many of us will at least occasionally do something to prevent change. After all, our brains are designed to keep the status quo. It really helped me to understand this so I didn't feel like such a 'loser' when I seemed to be putting obstacles in my way. Again: awareness is the key to all change.

3) Reassure Yourself

As Brad Yates says: self-sabotage is misguided self-love. Our brain thinks it is doing the best for us. It is therefore OUR responsibility to take back the control. You wouldn't seek advice on major decisions from a child would you? But this is essentially what you are doing whenever you let your actions (or lack of them!) become governed by your emotions. Speak nicely to yourself; reassure your fearful self.

4) Change what you link pain and pleasure to

You now know that it's your brain stepping in and obstructing you because it is linking more pain than pleasure to the change you want to make. So, you need to change the balance - you need to dial down the pain and amp up the pleasure. Let me show you how...

Take the example of applying for a new job.
Write out what you link pain to e.g.

  •     I might not get it.
  •     I could be rejected.
  •     I'll look stupid.

List the negative thoughts that come up.

Next turn that into pleasure: e.g.

  •     I'll get interview experience.
  •     I'll be taking action towards my goal.
  •     No one can make me feel stupid - only I have that power.
  •     I am more than good enough for the role.
  •     I will be so proud of myself for stepping outside my comfort zone.
  •     And so on...

Every time you think of the change you want to make (apply for a new job in this case) you need to remind yourself of all the pleasure associated with it.

Have a go. Choose something that you have been stalling on and turn all the negatives (pain) into the positive (pleasure) and see how different you feel.

Your thoughts control your feelings

Your feelings control your actions

Your actions control your behaviour

If you just try to change your behaviour, you won't get very far - that's just a symptom. To really change your behaviour you have to change your feelings and that starts with reprogramming the way you talk to your self - your thoughts!

They are YOUR thoughts and you are free to change them! Yes, really!

So, what have you been putting off? Are you in FREEZE mode? Write a list of 5 things you know you could do that would transform your life from where it is to where you want to be.

I'd love to hear your comments in the box below.

And as always, if you have any questions please don't hesitate to send me an email and ask away.
Much love,
Emma xx


Embracing Your Uniqueness


Embracing Your Uniqueness

This is my personal story about how my relationship with not only myself but with men has changed after I overcame my need to be accepted by others. I have had a couple of serious relationships but I am a different person to who I used to be and therefore I want different things from a relationship and in a man than I used to.

I work with children and women so the chances of meeting someone at work were slim-to-none! Back in 2007, after a 6 year relationship ended, I tried Internet dating. I have actually met some really lovely people and had two relationships which lasted over 2 years. But I wanted more. I knew I was holding back. I knew that I was after something different. I wasn’t being fully ME. I didn't feel "safe" to be myself.

If you have ever felt like you wear a “mask” then you will know what I mean. If you have ever suffered with low self-esteem then you will know what I mean.

When I was a little girl my parents used to call me Emma Quite Contrary after the book:

As I got older, instead of just being myself, I tried to fit into what I thought was “normal”. What a dangerous slippery slope that was! I wasn't even doing it consciously: I had (unknowingly) totally lost sight of who I was.

Having done a lot of personal development, I had not only gained the confidence I had always craved but clarity on the type of relationship I wanted. I felt ready.

It was time to embrace my uniqueness. I'm quirky. I'm Emma Quite Contrary. Over these last few years I have not only learned to accept this but to embrace it.

So in August 2014, I decided to go back to online dating.

I want to share one paragraph I wrote on my profile:

"I don't even believe in star signs, so I hate to admit that I appear to be a true Gemini - the twins! I like creature comforts but loved travelling around Thailand with nothing but a backpack and spare change. I find the glitz of city lights just as appealing as being in my wellies walking through puddles in a forest; nights out drinking cocktails delight me as much as sipping green juice on a mountain top. For me, variety really is the spice of life."

You see, I AM contrary and I need that in my life. It's who I am. I believe many of us are.

Here are some of my contrasting needs:

  • I crave parties and solitude
  • I'm a wannabe veggie (I rarely eat meat) but my favourite meal is my Dad's Thai Chilli Beef Salad
  • I am serious and a big kid
  • I need summer and winter
  • I love 5* hotels and camping
  • I enjoy action-packed thrillers as much as slushy romcoms
  • Cars don't interest me yet I bought my dream sports car last year
  • I hate being cold, however, I must have an Arctic temperature bedroom at night

I am a mass of contradictions and I wouldn't have it any other way.

And guess what?

That's exactly what my wonderful boyfriend is like too. He totally accepts me for who I am. I have no idea what the future holds for the two of us but I do know that I am not prepared to "dilute" myself like I used to.

Whilst it is, of course, wonderful to have someone who accepts me for all of my quirks, I have learnt that it is far more important to love and accept myself. I feel so much more content.

Give yourself the ultimate gift: gain clarity on who you are then connect with and fully EMBRACE every part.

What part of you have you been covering up? What are your quirks? What makes you unique? Dig deep to find them and then delight in these – they are what makes you YOU!

Until next time, get quirky, get unique!

Emma xx

Photo credit: Pinterest





This is the 2nd in my 'Inspiring Interview' series and I'm delighted to feature a very talented and highly driver woman: Nina Warden. 

I'll leave you to soak up the wisdom she has to share from running her own hairdressing business for the last 4 years. 

Thank you so much for taking time out of your busy schedule, Nina. Please tell us what it is that you do:

I own a hair and beauty business and I help busy women feel beautiful. We all know how much better we feel when our hair is done or we have a tan and my passion is helping busy ladies that are juggling work/family life, by providing a salon service in the comfort of their own home.

What do you love about what you do?

I love making women feel good about themselves, actually no, I love making women feel amazing about themselves. I think there is a lot of pressure on women to look a certain way and I think our world is becoming even more this way from what we see and read in the media. We can all be so self critical and my mission is to give women the confidence they deserve, not only by looking good, but feeling it too.

What were you doing before?

Before starting my business I was managing a large salon and had done for two years. Prior to that I worked in HR for a large corporate company.

What made you choose this business?

The hair and beauty industry is so fast paced and I wanted a career that I'd always be able to learn more. Being a hairdresser and spray tan therapist allows me to constantly learn new techniques and I can truly say I love what I do. My husband said to me a few months back, "I think what you do is really special." I was of course touched by his comment, but asked him what he meant. He replied and said "You have the power to not only change how someone looks, but how they feel to and I just think that must be a really amazing feeling"
I had never really thought about it in this way before, but he was so right, it is an amazing feeling and that is exactly why I love what I do.

Do you run your business full-time, part-time or alongside a 9-5?

Full-time for the last four years.

How does your Dream Business reflect your gifts, strengths and personality?!

I like to think of my business like a stick of rock, if you cut through the middle, you'd see my personality running through it. My branding is me, with a strong identity and I'm really proud of that. I like to think it makes people feel relaxed and warm because they get to see the real person behind the brand.

I think one of my strengths is organisation, which does really help when running a business as everything you see, is created and done by me.  Whether that's my website content, my monthly blog or my social media content. A lot of time and energy goes into that, to reflect what I'm about. I love to share beauty tips on my Facebook page or quotes that I think will resonate with my clients. I love that I have the freedom to create anything I want to and that no day is ever the same.

What was the biggest obstacle/s (physical, emotional or financial) you had to overcome?

Back in 2013 when I was first starting out, I remember feeling so strange when everyone was going back to work after Christmas and I wasn't. It felt super exciting, but so scary all at the same time. But at that point the reality was, I wasn't employed anymore. I had no job and no wages coming in! I had no clients! So I worked my butt off to get my name out there, to connect with people. But it wasn't easy, one of the biggest things I had to overcome was fear. Fear of being visible in my business and this is something that I continue to work on even now, almost 4 years on. People won't just find you, you have to work consistently to find them.

How different is your life now to what it was before?

Oh completely different. I used to come home from the salon and feel completely drained, stressed and frustrated. In fact so much so, it was beginning to make me ill.
But now, I love spending my days working with my clients 1:1 or creating new things for my business that will offer my clients great value.
I continue to fall in love with my business everyday and I genuinely count myself very lucky for having such amazing clients to share it all with. Don't get me wrong, my days are long and I always have so much to do, not just in my business but on it as well, but I wouldn't swap it for where I used to be, not in a million years.

If you knew then what you know now what advice would you give your former self, as you embarked on creating/starting your business?

I would say believe in yourself and keep going. I was really lucky to have a great support network around me that really encouraged me and made me realise I could do this. But running a business can be a lonely journey. No one really understands what it's like unless they're doing it. No one ever tells you about all the "other stuff" and by that I mean; the putting yourself out there. No one tells you that running a business is like an emotional rollercoaster at times that it's pretty certain you will work 10x harder for yourself than when you worked for somebody else. That you will have many different hats to wear, including CEO, Administrator, Marketing Manager, Content Creator and Writer and so many more in between. But the other thing that hardly anyone tells you is that no matter how hard it is and how hard you work, if you love what you do, it's the most amazing job you'll ever have.

How did you KNOW this was what you wanted to do?!

I always wanted to make a difference to people. To give women the confidence they deserved. To give women the right to be their own kind of beautiful, not what the media says they should be. The salon environment isn't always for everyone either, I think it's often like marmite. Some people love it and others hate it, they can't afford to take three hours out of their day or they feel a bit vulnerable, sitting in a crowded salon with wet hair in front of a large mirror. But whether they love it or loathe it, every woman deserves to feel beautiful.

Nina Warden

A client of mine text me a little while ago just to say thank you and those little things mean so much. I also knew that after 2 years of managing a large salon I wanted something different. I didn't just want to be another "mobile hairdresser" that would trim your ends for a fiver, I wanted to give a high level of service at an affordable price. I wanted to retail the right shampoos, conditioners and styling products to my clients so that they can have the best hair possible.

What would you say to someone else who is thinking of creating their dream business?

I would say do it! But, be under no illusion it's hard work! However if you are prepared to put in the hard graft, it can be the most amazing journey you'll ever have. I remember someone saying to me once,"it must be lovely to work for yourself, you can do what you want, when you want." Some of that I agree with, the flexibility is great, however, unlike employed people, I don't get paid when I don't work. Being self employed is a far world away from long lunches and lazy days. I think I'm quite lucky, I am extremely disciplined, but it's not for everyone. With the job I have, my evenings and Saturdays are often taken up with work, because that's what my clients need and for the first 3 years I would often be working 6 days a week. I didn't begrudge that time, because I had to build my clientele and I truly love what I do. It's been only more recent months that I've started to take a Wednesday off. (Although quite often, I'm using that day to work on new blog posts etc) but it works for me and I wouldn't change any of it.

Anything else you would like to share?!

Life is way too short for regrets and if you have the drive, determination and a passion for what you do, then you're half way there. Running your own business is definitely a journey, not a destination. The journey is full of adventures, good and bad, but it's so worth it.

You can check out Nina and the work she does here:

Nina's Website

Nina's Facebook page

Are you dreaming of running your own business too? Maybe you don't know where to even start or you run and business but feel stuck with what to do next to get more clients and more money so you can spend your days doing what you love? 

If 2017 is the year you want to make your dream business a reality, you're in the right place, gorgeous. 

Book a FREE call to find out how I could help:


Terrified to solo travelling...this story will blow you away.


Terrified to solo travelling...this story will blow you away.

One of my clients had her own first paying client today!!!! Wooohooo! This is a woman who came to me for coaching, earlier this year, not having a clue what she wanted to do in any area of her life.

She had so much self-hatred and self-doubt that it stopped her making decisions - she couldn't trust herself to make the right one.

She hated her job. She also hated being alone - she would busy herself with anything to avoid being by herself, including getting in a car and driving around with the music on so she didn't have to face her own thoughts.

Just 11 coaching sessions later (she is in "such a good place right now" that she asked to keep the 12th one until the New Year to do some more business coaching) she:

  • Got clear on what she wants to be, do and have in each area of her life.
  • Learnt to really like who she is.
  • Learnt to BELIEVE in herself and trust her decisions.
  • Re-decorated her flat to make it a place she's excited to spend time in.
  • Stood up for herself in front of those in her life (her boss and certain members of her family) who used to speak to her like a child. 
  • Created a blog and social media accounts
  • Started a business she is giddy about.
  • Got her first paying client!! 

AND...the part that gives me EVEN more goosebumps...she's just booked a flight to go SOLO travelling to Bali at the end of December.

Yes...SOLO!!! Just think about the person she had to grow into and become, to even consider that let alone book it. 

She doesn't even recognise herself.

To say I am proud of her is an understatement.

THIS is why I LOVE what I do.


If 2016 hasn't turned out the way you hoped it would then there's still time to do something about it. 

I help my clients to: 




Ready to create a life that you're giddy about? When you know what you want and have the belief that you can make it happen, ANYTHING is possible.

Book a FREE call with me and let's talk about how we could make that happen for you, so YOU begin 2017 the person you always wanted to be. 

This is what other clients of mine had to say after I posted this story in my Facebook group:

A LOT can happen in 7 weeks with me as your coach. Get that champagne on ice ready for a New Year to really celebrate!

Emma xx

P.S. Book a complimentary call with me to find out how YOU too can create a life that excites you.




Quotes and inspiration to do what you love


Quotes and inspiration to do what you love

Have you downloaded my FREE workbook yet?

I teach you the steps I took to go from employee to entrepreneur. 




How I Got Into The Huffington Post


How I Got Into The Huffington Post

As you may have seen, I'm now a Huffington Post contributor and my first article went live Friday. Wooohoooo! You can read it here: HuffPost

Thank you for the lovely comments from those of you who saw the link on my Facebook page or group.

I'm sure you're aware of the importance of being as visible as possible when you run a business and, along with congratulations, I've had lots of you ask how I made it happen. So here you go...

These are the 5 steps I take to get into well-known magazines/ blogs/ publications:

1) I got clear on my ICA (ideal client avatar)

In a nutshell, my ICA is a woman who wants to get paid to do what she loves. She feels unfulfilled and has had enough of Sunday Blues and dreading Mondays. Her end goal is to go from employee to entrepreneur and run a successful business. I teach her how to set up the essential business structures and to believe in herself so she can confidently get out there, get visible and get clients.  

(I help my clients get clients by clarify their ICA so they know exactly who to market to and what language to use so they get more bookings/money.)

2) I got clear on what blogs/magazines my ICA reads

The Huffingon Post was one of them. Even if she isn't a daily reader she, like a lot of people, will have heard of it.

It's been proven that people are more likely to buy from those they know, like and trust (KLT). 

Being features in an international publication (or any place that your ICA can be found) gives you instant credibility which means not just the know factor but the trust factor too.  

(I teach my clients how to find out exactly where their ICA hangs out so they don't waste time (or money) marketing in the wrong places.)

3) I wrote something I knew would appeal to my ICA and she'd get value from

You need to be providing your potential clients with content that shows you are an expert in your field. The 'trust' part in the KLT factor comes when you demonstrate you know your stuff. The internet is a noisy world full of so-called 'competition'. For this reason, I actually believe in giving away high-quality content that my ICA would otherwise pay for. I know my stuff and I aim to prove it time and time again. You want your ICA to think: "Wow, if this is her FREE stuff then I can't imagine what you get when you pay her." 

(I teach my clients how to generate content ideas and give value WITHOUT giving away so much people don't need to hire them!)   

4) I remembered that if you don't ask, you don't get

I wanted to be in The Huffington Post as a personal goal as well as getting in front of millions of my ideal clients. It was on my vision board for over a year. This summer I decided to make it happen. So I asked. 

When I was a image consultant, I contacted the local newspapers and told them I thought they might like to hear about what I did and share it with their readers, even though I was absolutely terrified. 

I actually just found a clipping from one of the papers I was in in 2009. Check it out below...

Ha! Time flies. I haven't changed a bit (wink).

Sometimes you have to stretch yourself outside your comfort zone. Like Jack Canfield said, everything you want is on the other side of fear.

(I help my clients get bucket-loads of confidence and self-belief so they can step out of their comfort zones. I then hold them accountable to keep going for and achieving their goals.) 

5) I made it clear what's in it for them 

I emailed Arianna Huffington herself. I told her who I am, summed up my story and pitched exactly why I thought her readers would benefit from me being a contributor. Less than 24hrs later I got a personal reply from her! Wow. 

I was confident that I could provide great value as a contributor but that's only after doing lots of work on defining my message, realising my value and building my self-belief!

(I help my clients get clear on what they have to offer so they can confidently pitch to newspapers, magazines and large online publications.)  

There you have it, that's how I got into The Huffington Post. You can use this formula to get visible on any platform. Give it a go!

Emma xx
P.S. What often stops us taking action is lack of clarity and confidence. Are you ready to get paid (more) and do more of what you love? I can support you to: clarify your ICA; find out where your ICA hangs out; use language that gets your ICA paying; know the value you provide and increase your confidence and self-belief.

Click the button below to take a look at my coaching programs:


8 Pieces of Advice for Every Entrepreneur...after 8 Years Of Being One


8 Pieces of Advice for Every Entrepreneur...after 8 Years Of Being One

My 8 Pieces of Advice for Every Entrepreneur...after 8 years of being one

I can't quite believe it but this time 8 years ago I started my first business as an Image Consultant. I was completely clueless back then and hadn't realised that by definition it meant I was an entrepreneur (eeek!). Now I love working for myself and I coach other women to make that a reality too.

Here are my 8 pieces of advice for every entrepreneur:

1) Get clear on your end goal.

What does your 'finished' business look like? (This will change over time and that's okay but you have to have a goal).

If you don't programme your GPS to where you want to go then it can't help you. You have to know WHERE you're headed otherwise you'll get lost and take detours and feel like you're being very busy but not actually get anywhere.

2) Take steps towards your end goal every day.

Once you know what your end goal is you can start chipping away at it every day. Even on days you don't feel like it. You need to get your message out there and in front of the right audience. 

You can batch content creation so you generate a few days, weeks (or even months) worth of content. Get in front of your ideal client every day and give them value. 

3) Spend time on your mindset daily

You must programme yourself to think like an entrepreneur (you need a very different mindset to an employee). Success in 80% mindset and 20% the action you take. Although that doesn't mean you can't take action (see above). You need to have courage and CONFIDENCE in yourself. Otherwise you'll fall into 'comparisonitis'.

4) Use a stopwatch to keep you focused.

Without a boss breathing down your neck and tight deadlines to meet it can be very easy to get distracted and then you become overwhelmed. Write out 3 things you want to achieve that day and do those first. Decide how long you think they should take and then set a timer (Toggl is a great tool for this). Don't allow yourself to do anything else before the timer goes off. Be realistic though - you can't expect your brain to focus for over 60 mins without giving it a 5 minute break. Then go again. 

5) Work on your 'Money Mindset' 

You need to work on your relationship with money, otherwise you can be doing everything right and still block yourself from success. Read wealth consciousness books like Think and Grow Rich. Find your blocks and do work to disprove and release them. E.F.T. is great for this.

6) Take some time off to recharge.

The best ideas come when you unplug and switch off. Meditate. Walk in the woods. Exercise. Have a nap. have a bubble bath in the middle of the day. Do whatever brings you joy and peace. That way you clear the space for new and exciting ideas to pop up. Just like a computer browser, your brain can have too many tabs open! You need to take the time for self-care. 

7) Surround yourself with like-minded people.

Jim Rohn famously said that we are the average of the five people we spend the most time with. That includes their ambition and income (ouch!). Some of my best friends, I met through running my business. Your vibe attract your tribe as they say. And I believe that your tribe affects your vibe. You may outgrow people in your life; some people won't agree with what you do (and/or be jealous of it) but you can't dime your light to make someone else feel better about themselves. Keep doing what you love and you will find people who love you for it. 

8) Hire a coach

A coach will help you compress your timeline and hold you accountable. I can't think of a single entrepreneur who wouldn't love and need both of those things.

I'm not just saying this because I am a coach. I've worked with coaches in all of the 8 years I've been running a business. The right coach will give you a MASSIVE R.O.I. (return on investment). You can do more in 3 months with a coach than a year, or more, on your own. They will save you so much time, effort, stress and money. 

What are your pieces of advice for success in business?

Are you ready to turn the business your dream of into reality? I'd love to help you. 

Book a FREE Discovery Call and let's see if we would be a good fit to work together. 


4 Reasons to Use


4 Reasons to Use

One of my clients was so excited when I told her about that I thought I'd share why I believe every online business owner needs to take advantage of this fantastic tool. 

What is tinyurl?

A url is the website address e.g. takes you to my site. Tinyurl lets you make shorter, customised urls. It looks like this:

Here's 4 reasons why I use it.

1) It shortens the characters of your url

The obvious one - it shortens long urls. When I was an Image Consultant, I had a website called Image Your Image. Rather than telling people to visit a crazy long url like: little-black-dress I would tell them to go to and it would instantly direct them

If you have a really long url, people won't remember it or they'll remember only part of it and then give up when they get to the wrong site. This is NOT what you want when they are clearly interested enough to search for you!

2) It's great for people who don't know you

Sometimes it doesn't actually save a lot of space but I still use it. For example, my free opt-in is called 'Confidence Is The New Black'. It's at so only saved me TWO characters.

BUT, if people don't know me then they're less likely to remember the emma-ward part. So when I post it on social media or mention the link in a video, they're more likely to remember tinyurl and the title.  

3) It means you can grab the url before someone else does. 

I have a programme called Love Your Body. I tried to get but someone else got there before me. Now whenever I'm creating courses, I grab the tinyurl version as well.

If you have a great title then make sure you get the version so you are synonymous with the name rather than someone else. 

4) You can start to use it to build your brand. 

I used to shorten Imagine Your Image to IYI and when I ran events I could have advertised it as something like:

That's easier to remember and also looks good. You want to start creating memorable urls; you can even link it to a hashtag.

This is great for social media posts like Instagram and Pinterest where you can't add a link to each post as easily but you want to start building a memorable brand. shortens urls too - you'll need to sign up for an account to customise them but that only takes a few seconds and it's free. 

It's great fun. Try it for yourself and let me know how you find it, I love hearing from you.

Emma xx
I have 5 free calls left for this month. Want me to spend 20 minutes helping you to move your business forwards? Book your FREE NEXT STEPS CLARITY CALL now.


Business Confidence Affirmations


Business Confidence Affirmations

Want a 2 minute Confidence Blast?

Listen to this recording and let it seep into your subconscious mind. 

Want more? 

Sign up for my FREE 5-Part Confidence Series for entrepreneurs. 

  • 3 Confidence Training Audios

  • Business Confidence Affirmations (longer than above)
  • Mind Movie to programme your mind for Business Confidence

Click below to sign up:


12 Sneaky Symptoms of Low Self-Esteem


12 Sneaky Symptoms of Low Self-Esteem

low self-esteem doesn't just have to present itself as a fear of interacting with people. It has some other sneaky symptoms.

And if you've been suffering with a lack of confidence for many years then you've probably become totally used to them.


How to Get People Promoting Your Business FOR You


How to Get People Promoting Your Business FOR You

Hello lovely, 

You know this painful truth: without clients you don't have a business. You have an expensive hobby.

You not only need clients but you WANT them, right? That's why you started your business in the first place. 

Why not get OTHERS marketing FOR you? People love to recommend services they value so don't keep your gifts hidden away.

I did this for tooooo many years. Once I stopped hiding, everything changed.


Your success is so much closer than you think!

Have you checked out my one-to-one coaching programme 90 Days to Business Confidence yet? If you're looking for the support (we all need that!) to get yourself out there and in front of your ideal client then this programme is for you! 

Book a free consultation with me! We'll talk through your business or business idea, and I'll let you know how I can support you in achieving your dreams and getting the success you desire!

Looking forward to connecting with you soon!

Emma xx

Business Confidence Coach helping female entrepreneurs have the confidence and clarity to step up, stand out and have clients beating down their door.


Competition Messing With Your Head?


Competition Messing With Your Head?

Hi lovely,

Let's get real. Let's start talking about what messes with our head as an entrepreneurs. 

Did you know that 95% of female entrepreneurs are stuck not making enough money to live their purpose or fund their dreams?! That's 95% of the women who have taken the brave leap and started a business. Usually something they are soooo passionate about. 

So what's the problem? Why do the majority of business owners to quit after 2-5 years?  

Because of two key things: lack of clarity and lack of confidence/belief. 

That's why I became a Business Confidence Coach. I can't bear to think of women giving up on their dreams; women who've taken the BIG first step and created a business but found themselves stuck. I help women become unstuck so they can get in front of their Ideal Clients, get more bookings, make more money and ultimately spend their days doing work they LOVE. 

Today I want to address an area that can render even the most confident entrepreneur immobile and cost them their precious time and money. 



Your success is so much closer than you think!

Have you checked out my one-to-one coaching programme 90 Days to Business Confidence yet? If you're looking for the support (we all need that!) to get yourself out there and in front of your ideal client then this programme is for you! 

Book a free consultation with me! We'll talk through your business or business idea, and I'll let you know how I can support you in achieving your dreams and getting the success you desire!

Looking forward to connecting with you soon!

Emma xx


A Lesson from your 6 Year Old Self


A Lesson from your 6 Year Old Self

A woman in a Facebook group I follow, posted a video of her 6 year old daughter, Ruby, jumping with her skipping rope.   

She was skipping on one foot whilst navigating the long rope and had a huge beaming smile on her face. 

She bought the rope just 3 weeks ago with her pocket money but her mum explained: "She couldn't even do one skip. She was really quite naturally shit at it - and I thought it would go into the shed and gather dust." (Ha!) 

But no. Ruby was determined and has practised every day since. At the end of the video she asked to watch it back because she's clearly proud of her achievement and progress (and so she should be).

What does this teach us adults? It's teaches us 2 things:

  1. Just because you can't do something when you first pick it up doesn't mean you can't master it. In just 3 weeks this little girl went from not being able to do one skip to 15 seconds without stopping. And she has a bigger goal for herself: to be able to "skip so fast you can't see the rope, just like a boxer." (I've never met her but I adore this girl!!) Determination gets you exactly where you want to go in life. 

  2. As adults, we expect ourselves to be perfect and even if we have made progress we daren't praise ourselves until we have 'finished'. When did we lose the essence of our 6 year old self: the girl who loved to show off her skills and felt proud of every little step? 

What are you telling yourself you can't do? What are you not even allowing yourself to practise?

It's time to dream big and believe 100% in yourself again, my love. Just like you did as a child. If you did it before then you can do it again. 

And I want to help you. 

I'm a Confidence Coach and my gift is helping women to do just that: to dream bigger and believe that what they want is not only possible for them but they deserve nothing less. 

If you're ready to gain the confidence, I'm the person who can help you gain it. It's my passion, my skill and my clients get rapid results. I'm talking just a few weeks before you'll start to see a difference! Seriously.

One  of my clients emailed me yesterday and wrote: "My confidence levels are already improving way faster than I ever thought possible and I can’t wait to continue the journey with you." (This is after just THREE sessions.)

Are YOU ready to dream bigger and start living a life you love? Are YOU ready to finally release the self-doubt and negative inner-talk and transform the relationship with yourself so you believe anything is possible and won't allow doubt to stand in your way? 

Ready to make that happen?

Click the button below and let's find out if we're a good fit. 

Lots of love,

Emma xx

P.S. Go on, hit the button and book that call with me. What have you got to lose (except your self-doubt)?  



Are you feeling frustrated with yourself?


Are you feeling frustrated with yourself?

Hello Beautiful, 

I've been speaking to so many different women this week and they ALL had the same thing in common? 


With themselves.

Because they KNOW they're living life with the breaks on. They're lacking the confidence and belief in themselves.

Maybe you can relate? It's that feeling when you want to do something but you somehow convince yourself that it won't work out? Your inner-critic appears to be running the show.

You really want to go for a promotion/change roles but you're worried you'll look stupid if you don't get it. It's better not to go for it than fail, right?

You'd love a radically new hairstyle or wardrobe but you're worried what others will think. 

You long to start a business but then that same voice pipes up with: "What if it doesn't work out? How will you pay your bills?" 

The most uncomfortable place to be is in a place of resistance. When you're sitting on the fence, KNOWING that there's more for you. Knowing that there's another version of you that you need to embrace but for some reason you're not allowing that to happen. 

But guess what happens when you keep ignoring this part of you?

You shrink.

It's like a little piece of you dies a bit more EVERY. SINGLE. DAY. And that's when you feel exasperated because life seems like Ground Hog Day. Nothing seems to change. . 

On Saturday, I put out an offer for 10 women to get a FREE 30 minute Confidence Coaching Session and the response I got was incredible. 

People want the confidence to GO FOR IT. They have the dreams and they just need the confidence (and clarity) to make it happen.

I want to reassure you - like I did to each woman I've spoken to this week - that it IS possible for you to have the confidence to make the changes you want

We are all confident underneath. We weren't born self-conscious or fearful. It's been years and years of thoughts that turned into limiting beliefs that cause us to have low self-esteem. 

Here's an analogy that sums up what I've been teaching this week:

Every day is a sunny day, if you go up high enough, it's just that the clouds are covering the sun!

It's the same for you.

Underneath the doubt and limiting thoughts (your clouded view of yourself) you are already the confident, fun-loving woman that is desperate to get out and start living life to the max.

I've made some space next week for more of these FREE 30 minute Confidence Coaching Sessions.

So, if you're ready to start lifting those clouds and embracing the REAL version of you so you can finally stop feeling so frustrated, this is for you.

Click here (or the button below) to apply for one if these session and tell me why you'd love to be considered for one of these coaching sessions.  

Tell the people around you to get their shades on because you're about to start shining brighter than ever! 

Lot of love,
Emma xx
P.S. Know someone who would love to hear this? Forward her this page. 


Want a FREE Confidence Coaching Session?


Want a FREE Confidence Coaching Session?

I want to offer you a FREE Confidence Coaching session with me.

You've been following me for a little while and that means you're interested in increasing your confidence (who isn't?). 

There's no catch. No strings attached. You'll get 30 minutes of my undivided attention and coaching. This will be a call via Skype or phone.

At the end of the call, I'll give you tangible steps you can implement immediately to increase your confidence.

I'm confident that you'll love it and will learn something about yourself. 

I do ask that you're serious about this though. Please only take one of these slots if you will do the mindset work I recommend for you on our call. 

I have space for 10 women.

This is perfect for YOU if you:

  • know your life would be different if you released self-doubt

  • want to double your self-confidence

  • feel ready to finally start living outside your comfort-zone

  • will commit 20 minutes a day to apply what I recommend

  • haven't been coached by me before

  • are interested in how coaching works

Does that sound like you?

Great, fill in the form below or send me an email to and we'll set up your coaching session. 

Name *

If you have any questions, please don't hesitate to ask.

I look forward to hearing from you,

Lots of love,

Emma xx

P.S. Know someone who'd jump at the chance to have a free session with a Confidence & Mindset Coach? Send her this page. 


60+ Blog Post Ideas for Image Consultants


60+ Blog Post Ideas for Image Consultants

Hello lovely, 

So you're an Image Consultant/Personal Stylist? Great! I used to be one myself actually. 

  • Do you know you need to be sharing your knowledge but feel terrified that you'll end up giving all your 'secret sauce' away and potential clients won't need to bother hiring you

Yep. Been there and done that!

  • Or perhaps you want to write a blog but get stuck whenever you try to write a new post?


Keep reading and I'll explain why you mustn't be afraid of sharing your knowledge and give you over 60 fabulous ideas for blog posts and newsletters that every Image Consultant can use.

To be a success you need potential clients to KNOW that you are the go-to-woman when it comes to all things clothes and style related. DO NOT worry about giving away information for free! That’s the biggest mistake I see many entrepreneurs making when it comes to communicating with their 'tribe'. 

I know it sounds rather counter-intuitive but you should be happily writing ‘How To’ articles. I know lots of Image Consultants who hold back through fear of 'giving away too much of their knowledge' (that was me back in 2008!). But it doesn't work like that. Let's be honest, if they can buy a book on it or Google it then you shouldn't be afraid of writing about it!! 

Therefore, YOU and your blog/newsletter need to be a source of information. 

You need to show you are an expert in your field. 

I can assure you that your Ideal Clients will want YOU to do this work FOR them! That's why people hire Image Consultants and Personal Stylists. They want someone to tell them what to wear. They want someone to choose items for them to buy. They want to be told which colours suits them. They want an expert; someone to build their confidence and bring them out of their comfort zone. And that someone is YOU!

Yes you may inspire some to have a go and do it for themselves but they wouldn’t have been hiring you anyway, right?!

To help you along the way I have created a list of over 60 Blog Posts Ideas for Image Consultants and Personal Stylists.

Enter your name and email address for instant access...

Emma xx


Why I'm thrilled my client is jumping in puddles


Why I'm thrilled my client is jumping in puddles

Hello Beautiful, 

Happy Good Friday. I hope you've started the long weekend off as you mean to go on: with some hot-cross buns and chocolate bunnies. 

I was talking to a client yesterday who is half-way through my 6 week Love Your Body online course. I asked her if she was behaving any differently as a result of the mindset work and exercises in the modules.


One of the examples she gave me was that she took her dogs out for a walk the other day and jumped in puddles...just because it felt fun.  

We both laughed and my heart soared.

THIS is the lady who, when I first spoke to her a month ago, told me that she had stopped jogging because she was too self-conscious. She kept imagining that people would point and laugh at her. Three modules later and not only is she out jogging but jumping in puddles!! 


This is exactly the aim of the Love Your Body course. 

It is designed to change the way you view your body. It'll teach you HOW to be more self-compassionate and see yourself through loving eyes. As a result it increases your confidence; you care less about what others think of you and have more FUN.

Sarah's got 3 more modules to go and said she'll write a full testimonial when she finishes but told me:

  • The course has opened her up and made her look at herself completely differently (positively!) 
  • She's realising she needs to give herself a lot more credit
  • She's feeling more confident in general
  • She's making more time for herself and taking better care of her body
  • She's arranged more quality, fun time with her husband - they're off to the coast to ride their bikes and build sandcastles next weekend rather than working on the house like they have been for many months
  • She loves that she can do the course at her own pace

Are you ready to feel free like a kid again? To have the freedom to just be yourself? To stop worrying about what others think of you? To dance. Belly-laugh. Wear what you want. Jump in puddles?

For less than the cost of a night away or 7 large Easter eggs! ;-) You can change the relationship you have with your body (and yourself) forever,

Find out more here:  

Happy Easter!
Emma xx


  • Banner image via Classy In The City
  • Main image via She Stock


Inspiring Business Dreams: Image Consultancy


Inspiring Business Dreams: Image Consultancy

I help women to create their dream career and often the stumbling block to making it a reality is that they think it is normal to be in a job you dislike. To help quash that belief, I have decided to create an interview series with REAL LIFE success stories of incredible women who are living their dream and really hace CREATED THEIR DREAM CAREER. I trained to be an image consultancy and I'm so grateful that it was part of my journey to the coaching I now know and LOVE. The first women in my interview series is also an image consultant. She and I went to the same training school and we have since become dear friends. I wanted to share her story with you: