SMS PROGRAM


16 WEEK MASTERMIND FOR

SERVICE-BASED ENTREPRENEURS

IT'S TIME TO TURN YOUR DREAM BUSINESS INTO REALITY



SO, YOU'VE STARTED A BUSINESS DOING SOMETHING YOU LOVE? THAT'S AMAZING!

  • The best part is that it doesn’t feel like ‘work’ to you. 

  • You’d happily help clients all day every day. And you WANT to. 

  • You’re passionate. You love making a difference and increasing your clients’ confidence.

  • You’ve worked with friends and friends of friends and you’ve even had some people contact you through Facebook, word of mouth or your website.

BUT…

You’re not bringing in clients on a consistent basic.

 

  • Whilst you love what you do so much you’d happily do it for free, you're ready to actually make decent money from it and turn it into your full-time gig...so you can quit your sucky 9-5.

  • You know that means turning it from an expensive hobby (ouch!) and into a successful business.

  • Plus, you'd like to actually be able to afford to take time out and enjoy your money with holidays, spa days, new car, dream wardrobe... rather than working 24/7 and seeing very little for it.  

  • You're just not sure how to make that happen.

I hear you!

I’ve been exactly where you are.

I’m delighted to tell you that the success you want is a lot closer than you think. I’ll share my story in a bit (it’s a good one).

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For now I want you to imagine this:

  • You’re attracting consistent ideal clients who're eager to work with you.

  • You’re booked up with clients for the next 2 months.

  • You’re spending your days doing what you love - changing women’s lives.

  • You’re running workshops and events.

  • You’re a requested guest speaker for top brands and organisations.

Sounds good right? 

I was able to make all of the above happen in my FIRST business AS a Personal Stylist & THEN aS A COACH too.

I went from clueless to a success and you can too!

I'D LOVE TO INTRODUCE YOU TO MY MASTERMIND PROGRAM:

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 A 16 WEEK coaching COURSE & mastermind FOR service-based entrepreneurs

I believe you can create a business in your STYLE (i.e. your way, being completely YOU!) but you also need to have certain systems and business STRUCTURES in place to help people find you and BOOK you.

That’s where this Mastermind comes in.

In this LIVE program, meaning you have access to me for the full 16 weeks, I'm sharing everything I've learned over the past 10 years on marketing and automating your business to attract clients who love to work with you. 

We'll be getting clarity on WHO your Ideal Clients are and WHERE to find them; what to say so people really understand WHAT you do; HOW to become the go-to expert in your niche both LOCALLY and ONLINE so you can get in front of tens of thousands of potential clients and get booked and get paid.  


THIS IS FOR YOU IF YOU'RE...

  • Ready to massively increase your visibility and impact.

  • Ready to create a brand that reflects YOU fully so you get noticed in your industry.

  • Ready to share your mission and make a difference (cos we both know you're here to change lives!).

  • Ready to attract Ideal Clients who love to work with you and happily pay your prices.

  • Ready to increase your income.

  • Ready to stand out and be SEEN as the expert in your field.

  • Ready to DO THE WORK.

HERE'S THE THING...

  • Your Ideal Clients are already out there!

  • It's just your job to make it easy for them to find you, follow you and buy from you.

  • We're going to tap into your purpose, clearly articulate your message and attract those people who need you... to you, by getting YOU and your work out into the world.


COURSE CONTENT

YOU + ME + GROUP OF LIKE-MINDED WOMEN FOR 4 months.

We'll roll up our sleeves and get to work together. You're not on your own anymore. You've just found a business coach PLUS a tribe of supportive women who want your success as much as you do! Get excited!

ORIENTATION

  • Get to know the other women in the group (don’t be surprised if they end up being your #soulsisters).

  • Orientation workbook to start getting clarity on your BIG dreams and goals for your life and business.

  • Extensive, reading list of books that transformed my own life and business.

  • Get things in order so you’re ready to hit the ground running from the start.

YOUR NICHE & TARGET MARKET

  • Get clarity on your specialism - the things that makes you different to other people in your industry.

  • Clearly identify your Ideal Client - who she (or he!) is and where to find her.

  • Know why YOU are the best person to serve them.

  • Learn to speak the language of your Ideal Clients so they can instantly relate to you.

OFFERINGS

  • Design bespoke packages/programs your Ideal Clients will run to get their credit card for.

  • Match your skills and talents to the needs of your Ideal Clients.

  • Know how to price your services and ask for that amount confidently.

  • Clearly articulate what you do (not just 'I'm a Coach/Stylist/Photographer' etc.) and who you help. This makes networking much easier and it means people can recommend you to their friends and your ideal clients.

  • Explain your offers so people understand exactly what you do (psst...removing this doubt is what turns a browser into a buyer).

BRANDING

  • Get clear and excited about the image you want to portray.

  • Bring your TRUE personality out in your brand - this is more than just colours and logos.

  • Take your brand to the next level so it stands out in your industry.

  • Plan and execute your dream photoshoot.

  • Develop a brand you’re not only proud of but that your clients will LOVE.

  • Style your business so you become instantly recognised.

  • Create a clear and cohesive brand across all that you do (website, social media, marketing material etc.).

WEBSITE

  • Know exactly what you need on your website (I see sooo many that don't have these!).

  • Write an 'About Me' page so people instantly feel connected to you and therefore more likely to hire you!

  • Learn how to write powerful sales pages for your services (I'll share my template)

  • GET PERSONALISED FEEDBACK ON ONE OF YOUR SALES PAGES.

AUTOMATION

  • Set up a lead-magnet (freebie) so you can generate contact details (GDPR friendly of course!).

  • Get personalised ideas on the best lead magnet for YOUR ideal clients.

  • Learn how to set up a sales funnel (series of emails) so new subscribers get nurtured by you and warmed up to purchase from you.

  • Automating your business means you can bring in new clients whilst at the gym, spa, holiday (woohoo!).

  • BONUS: EXAMPLE LEAD MAGNETS AND TEMPLATE

EMAIL MARKETING

  • How often to keep in touch with your subscribers and what to send them.

  • Over 50 ideas for email content creation.

  • Finally love communicating with your email list.

  • A clever way to create stunning emails that look like the top brands without spending hours and hours!

  • BONUSES: EXAMPLE NEWSLETTER AND SALES EMAILS.

GUEST SPEAKER

  • Get known as the go-to expert in your niche and hired as a guest speaker.

  • Design a talk that matches your skills, love of what you do and gets your Ideal Clients excited to hire you.

  • Where to find places to speak at.

  • How to feel more confident on stage.

  • BONUSES: MY EXACT TEMPLATE FOR PLANNING OUT A TALK - I’LL SHARE CONTENT IDEAS, PROPS AND THE STRUCTURE I USE.

FACEBOOK LIVE

  • Use Facebook LIVE to position yourself as the expert.

  • 50 + different types of Livestream content ideas you can use straight away.

  • Where to find endless content ideas.

  • Choosing the right title for your lives (so your Ideal Clients click to watch).

  • Looking and feeling confident on camera.

  • How to plan out a great livestream - I'll share my planning template.

  • BONUS: PERSONAL FEEDBACK ON ONE OF YOUR LIVESTREAMS.

SELL THROUGH SOCIAL MEDIA

  • How to create the content your Ideal Clients want to see/hear.

  • How I used Facebook boosts to reach tens of thousands of Ideal Clients.

  • How to get clients through Facebook.

  • How to get clients through Instagram.

  • How to get clients through Pinterest - what to share and why.

  • BONUS: PERSONALISED CONTENT IDEAS THAT WILL GET YOUR IDEAL CLIENTS REACHING OUT.

 GET FEATURED

  • How I got featured in large publications and magazines.

  • Where to find the best places for guest blogging.

  • The best ways to have joint ventures with people who are already serving YOUR ideal clients (but not actually styling them).

CONFIDENCE

  • Uncover + obliterate the cr@p your brain keeps telling you about why you can't have what you want.

  • Know and FEEL that you are worthy of everything you desire (and so much more!).

  • Have the confidence to put yourself out there on a much larger scale.

  • Confidently show up and sell yourself and your services.

  • BONUS: MY 5-PART ‘FALL IN LOVE WITH SELLING’ COURSE

MONEY MINDSET

  • Discover what money thoughts are keeping you stuck at your current income & no longer serving you.

  • Release your worries around making money.

  • Stop feeling guilty about asking for money and wanting more for yourself and your family.

  • Develop the success mindset needed to get the business and life you crave.

  • Build a strong wealth consciousness (this is what attracts clients and money to you!).

  • Confidently talk about your services and your prices!

  • BONUS: ACCESS TO MY ‘21 DAYS TO £5K MINDSET’ PROGRAM

  • BONUS: EFT VIDEOS TO HELP YOU TRANSFORM YOUR MONEY STORY

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SUPPORT

This GROUP COURSE & MASTERMIND is designed to fully support you through these three pillars of success:

1:ONE TO ONE SUPPORT

  • In addition to all of the above, you get ONE x 60-minute 1:1 coaching sessions with me via Skype.

2: GROUP SUPPORT

  • Access to our private Facebook group.

  • Weekly group Q&A calls where I'll answer your questions.

3: TRAINING RESOURCES

  • 16 in-depth training modules.

  • Workbooks, how-to videos + additional resources each week.


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⌄ IS THIS ONLY FOR COACHES OR PERSONAL STYLITS?

No, not at all! It's for service-based entrepreneurs who want to get their brand seen by more people and book paying clients. I've had clients do this work who are massage therapists, beauty therapists and tutors. You could be a photographer, wedding planner, or dog walker. As long as you provide a service and want to attract clients locally and/or online, this Mastermind is for you.

Do send me a massage, if you'd like to discuss your specific business though.

⌄ WHEN DOES THE PROGRAM START AND END?

We start on 22nd October 2018 for 16 weeks (not including Christmas week) so we will finish on 24th February. However, you'll have lifetime access to the trainings so if you go on holiday or you need to go at a slower pace then you can always come back to certain modules/weeks.

⌄ I'M NOT MAKING THE MONEY I DESIRE IN MY BUSINESS. IS THIS PROGRAM FOR ME?

YES!! The whole focus of this course is mindset, money and marketing your business to get you PAYING clients.

We will be working on your mindset to increase your confidence so you put yourself out there in a much bigger way. We'll be taking your Money Mindset to a whole new level as well. The rest of the course will be focussing on marketing your business to your Ideal Clients.

I've had clients double their income JUST from doing the money mindset work (without doing anything else to market themselves) so just think what results you can get from this powerful three-pronged effect!

⌄I'M NOT 100% CLEAR ON WHO I WANT TO WORK WITH, CAN I STILL TAKE THE COURSE

Yes. We will be digging deep into clarifying your Ideal Clients, niche and target markets. This is something a lot of service-based business owners don't do. This is essential to being able to stand out in your industry (and it makes marketing a heck of a lot easier!).

⌄ HOW IS THIS DIFFERENT FROM OTHER PROGRAMS?

This is a mix between 1:1 AND a group course. Plus, you will get to surround yourself with other like-minded serviced-based entrepreneurs in the private Facebook Group.

I’m known for going above and beyond when it comes to my group programs and 1:1 clients.

Some courses teach mindset. Some teach money mindset. Some teach marketing. THIS program teaches all THREE.

In this program, you'll get weekly training sharing only the things that get RESULTS. I've learnt this over 10 years of being an entrepreneur and having hired 6 different multi-millionaire business owners and spending over £30K. Plus, having spent years as a teacher, I can explain things in a way that actually makes sense! I will break it all down so you're not left scratching your head.

I'm intentionally keeping the group small so I can get to know each and every one of you and know your business inside out.

⌄ WILL I GET ANY INDIVIDUAL ATTENTION AS THIS IS A GROUP PROGRAM?

Oh yes! It's very important to me that you get your individual questions answered.

In addition to our private Facebook group where I'm available to answer any of your questions, I'll be doing 12 live group Q&A callS.

You'll also get ONE x 60min 1:1 coaching session with me during the 16 weeks. Most group programs don't offer this.

We've all taken self-study or even group courses and ended up getting lost or left behind. That's not going to happen during these 4 months, I'll make sure of that! I'll help you to achieve the goals you set out to.

⌄ DO YOU OFFER PAYMENT PLANS?

OH YES! I love payment plans. You'll find the payment options at the bottom of this page.

Please note that the £1497 price is the best investment option because it has my FAST ACTION takers discount PLUS my pay in full discount.

⌄ WILL ALL CALLS BE RECORDED? HOW WILL I GET THE TRAINING MATERIALS?

For trainings - these will be recorded and added to the membership site. I'll email you as soon as they are available.

For the Live Q&A Calls - each week I'll post a poll in the Facebook Group of different times and will go with the one that has the most votes. I'll give you at least 24hrs notice for the Live Q&A Calls and will send a reminder email too.

Even if you can't make it to a live call, you'll always have access to a recording.


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WHAT OTHERS HAD TO SAY:

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“When I signed up for the Style Meets Structure Mastermind in June, I’d only just finished training to be a stylist. 

But I’m so glad I joined it right at the start. It meant that I decided on my name, logo and most importantly got my website done to a MUCH higher standard than I could ever have done on my own. I could never have understood my Ideal Client and written copy that speaks to her directly without Emma’s help.

I was also a bit hesitant about being in a group with ‘competition’ but how silly was that? It’s not competition, it’s support!

I not only got all the business structures set up - logo, website, lead magnet, sales funnel and people on my email list but I’ve been SO much braver at getting out there and talking about myself and what I do.

I’ve done 2 events and planned another that I’d never have had the balls to do without Emma’s pep talks! My talk at the evening event I did was brilliant – a whole half hour talk on a postcard. I have never felt so comfortable and confident about doing a talk.

I can honestly say that Emma has made me do things I would never have done before (in a good way)! Her sound advice and bloody brilliant coaching questions have set me straight at tricky times. Everything about the Mastermind has been brilliant – the training content, the support from Emma and the girls, the sound and sage advice. 

My confidence has skyrocketed. At the start, I was scared of putting myself out there on social media – and whilst I’m still working on improving my content, I haven’t given it a second thought about my photo being out there or being judged.

The training modules are so so brilliant! Honestly the best marketing advice out there! And I have a marketing background! But Emma cuts to the chase and tells you the information you need to know to get going – so all the advice is completely relevant and will fast track you to creating content and marketing materials you’d pay an agency a lot of money to create! Or spend a lot of time and effort working it out yourself.

I had set myself a goal of January to get my first paying client, but it happened in October! 

If you’re thinking of signing up to the Mastermind don’t hesitate to do it, the only issue is when it ends. :( “

- Rebecca Ffrancon, Personal Stylist 


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I INCREASED MY PRICES AND GOT 3 NEW CLIENTS

"In just 4 weeks with Emma, I had complete clarity on my ideal client - who she is, what she does, where she lives, how much she earns, her likes/dislikes, her ambitions, dreams, disposable income...the list goes on. I've rewritten most of my sales pages on my website, done my first live Facebook video, created a series of video challenges for my audience, revised my pricing and had 3 new client bookings.  Emma knows her stuff!"

- Liz Seaton, Personal Stylist


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I'M GETTING NEW CLIENTS IN A NEW MARKET!

"Hiring Emma was the best decision I ever made, personally and for my business. She helped me to clarify, visualize and then create the business I wanted. I’m now in the middle of rebranding my business, I’m getting new clients, am creating entirely new offerings, for an entirely new market, and I’m EXCITED! All that passion for my business that had vanished has come flooding back. I can’t wait to start work every day and it’s all thanks to Emma’s knowledge, kindness and incredibly intuitive guidance."

I would not hesitate to recommend Emma, in fact, I have already been doing so!"

- Niki Whittle, Image Consultant


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IN 12 WEEKS, CHARLOTTE STARTED A WHOLE NEW BUSINESS & GOT PAYING CLIENTS

"I've just finished my last coaching call with Emma (sob). I wanted to write to anyone who's thinking about hiring Emma to tell you what I have achieved in only 12 weeks:

  1. Discovered my dream business (I already had a business but a few weeks into our coaching, I realised I wasn’t in alignment with it, so I set up a brand new business!!).

  2. I discovered my ideal/dream client and I understand her inside out.

  3. Created my brand. Emma helped me understand that my business should be about me and we worked together to revamp my branding (which I am totally in love with).

  4. Increased my confidence, especially around my blocks on social media and putting myself out there.

  5. Released mindset blocks that were deep-seated to push me through to my next level.

  6. I built my website from scratch under Emma’s guidance and expertise which is now live (and beautiful if I do say so myself!).

  7. Built a sales funnel with a fantastic freebie to get people interested in working with me (neither of which I had ever had any experience in creating before).

  8. Got new PAYING clients.

  9. Planned out social media content and understand how to engage with my audience, what they want to see from me and clever ways on how to create new content.

  10. Changed my mindset. The guidance and information that Emma has provided on mindset is key to helping me come as far as I have in only 12 weeks.

There are so many other things I could list! Working with Emma has set me on a path that I am ridiculously excited about and I feel I have the foundations set to keep pushing myself to the next level. I feel like a whole new me and I can’t wait to work with Emma again in the future.”

- Charlotte Rogerson, Life Coach


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I started a business as a Personal Stylist, 10 years ago. Before that I was a primary school teacher so to say I was clueless when it came to running a business is an understatement!  

I’d invested over £6k in training so I had all the knowledge when it came to helping clients but didn’t have a clue how to actually get them (clients that is!).

I’d invested in my trade but NONE of my training (over £6K!!) had any significant BUSINESS training other than encouraging me to collaborate with other people/stores and to put my business cards in lots of places.

I ran a hobby-like business for longer than I care to admit.

I didn’t mind at the time because I just loved what I did.

But I wished I knew then what I know NOW...

Bringing in clients and making GOOD money whilst doing what you love is much easier when you have business structures in place.

People need to know about you. You need to be seen as the go-to expert and that comes from the CONFIDENCE to put yourself out there and an understanding of MARKETING yourself effectively.

I had neither.

So, I stumbled around in the dark.

UNTIL...

I worked on my mindset to increase my confidence to put myself out there in a MUCH bigger way.

I improved my money mindset so I wasn’t scared of asking for the sale.

After that I was able to have my first £3k month working for myself doing what I love.

I’d doubled my income as a teacher working fewer hours.

I GOT OVER MY FEAR OF PUBLIC SPEAKING & VISIBILITY.


and was then asked to be a guest speaker for many organisations including:

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And all this was years before I even knew HOW to market myself properly.

It was before I learnt how to automate my business. It was before I trained to be a Coach & Business mentor.

Now I’m helping other service-based business owners to get the success you want in a much shorter timeframe.

I'm VERY excited to run this 16 WEEK MASTERMIND FOR SERVICE-BASED ENTREPRENEURS.

As you saw from the course content, we WILL of course do the mindset required to think and feel like a success business owner but we are also diving much deeper than that.

I'm showing you how to set up the foundational pieces required to market effectively and automate your business (so your business works FOR you rather than the other way around).

Ready to take YOUR business to the next level?

Ready to GET SEEN, GET KNOW, and BOOK clients consistently? 

This mastermind course is for a maximum of 15 women.

So if you feel called to do this, sign up below.

 you (and your business) won't regret it! 

WE START 22ND OCTOBER 2018.

LET'S DO THIS!


READY TO TAKE YOUR BUSINESS NEXT LEVEL?

Hurry! Success Is Waiting For You.

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