Okay so don’t freak out. I’m not saying you can’t ever take a selfie for your Instagram or Facebook business accounts! Phew!
In fact, I encourage my clients to take selfies to give their audience a sense of who they are day-to-day.
HOWEVER, there are times when an iPhone and an outstretched arm just won’t do.
If you want people to invest decent money with you then you need to create a strong and professional* brand.
One of the best ways to do that is to have a photoshoot.
And before you feel disheartened that I’m telling you to create a stuffy, corporate-y look…
Don’t panic. That couldn’t be further from the truth.
*Professional doesn’t mean a stiff headshot (God no!). It just means that you've taken the time to think about WHO you are and the brand you want to portray and how you want your Ideal Client to FEEL when she finds you online.
Or in other words...how you will match your brand to YOU.
You’ll see from my brand and photoshoot that it couldn’t be further from an all suited and booted look.
I'm wearing a sequin jacket and poufy PINK tulle skirt in my photos!!!
You want your audience to SEE you for who you are still.
In this blog, I shared my top tips for having a successful photoshoot but before you get to that part, you need to get clarity on your brand.
Here are some questions to help you start to do just that:
1) Who is your Ideal Client?
2) Other than the services you provide, what other part of your life (hobbies, pets, travel) do you feel your Ideal Client would resonate with and love to hear about?
3) When your Ideal Client lands on your website, how do you want her to FEEL?
4) List 5 words to describe yourself.
5) How would your best friend describe you?
6) What is the message you are sharing through your work?
7) What part of your story most inspires other people?
8) What colours and textures do you wear and surround yourself with?
9) Who has a brand that you admire?
10) What do you admire about them exactly?
11) What is your USP (unique selling point)? What makes you different?
Once you've answered those, start a Pinterest Board to gather ideas for your brand and photoshoot. Have fun!