Identify your ICA


IDENTIFY YOUR ICA*

(*IDEAL CLIENT AVATAR)

 

 

I HAVE SOME TOUGH LOVE, GORGEOUS  

STOP TRYING TO MARKET YOURSELF TO EVERYONE!

I know it’s scary.

You're probably thinking: “What if I niche right down and nobody hires me?!”

Let me tell you…that is BS. I know because that’s what I did for years and it doesn’t work, trust me!

I care about you which is why I have to be honest - if you want to buy yourself that MacBook, new wardrobe and trip to Bali, you can't just cast your net out wide (read: market to anyone and everyone) and hope that someone - ANYBODY - bites.

That is the quickest way to burn-out and an empty bank account!

It’s time to pinpoint exactly who your ideal client is. 

This is the foundation from which your entire business is formed.

When you know your ideal client you can:

  • Find her (no more wondering where to market yourself!)
  • Know her fears, dreams and motivations (better than she knows herself)
  • Speak directly to her (so she knows you get her)
  • Create the perfect services to offer (the ones where she runs for her credit card)
  • Be yourself
  • Have ideal clients instantly know when they've spotted you  (this means almost instant bookings)

When you can communicate effectively with exactly how you can help her (because you KNOW you are the perfect person to do so) you won't just get followers (although they are nice to have) you'll get bookings!

Which, let's be honest, is why you started this business in the first place. 

Knowing your I.C.A. not only makes running a business less stressful, it makes it more profitable AND a hell of a lot more fun!

 

Emma Ward MacBook

When I finally got clear on who I REALLY wanted to work with, I took a deep breath and only targeted her. 

Then EVERYTHING changed!

I become more consistent with my messaging and my branding.

I started signing up DREAM clients and actually making the money I'd been frantically trying to 'Law of Attract' into my life!

THAT’S when my ideal clients starting coming in consistently and with the clients came the money, of course. 

When you clarify your ideal client, you don’t leave money on the table. Instead, you attract the right people and they're the ones who can't wait to sign up to work with you.

And even better...you spend your days serving people who light you up and living that freedom-based lifestyle you started all this for. 

READY TO FINALLY GET CLARITY ON WHO YOU'RE MEANT TO SERVE?

I can help you do that in a 2 hour call (yes, really!)

STAGE 1: WORKBOOK

  1. I send you my 'Clarify Your ICA' workbook (I know you've probably filled in many of these but this'll be the last time, I promise!) 
  2. You return your completed workbook to me to read though and digest.

I’ll ask you questions you haven’t thought of before so I can get into your head and heart. This helps me to see where you're at with it, what you do know and what you're unsure of so we can hit the ground running on our call! 

STAGE 2: COACHING CALL

  1. We have a 2 hour call where we dig deep into your ICA.
  2. I record the call to share with you an take notes so you don't have to.
  3. You leave finally having clarity on who you serve, what they want and why YOU are the perfect person for her/him.

STAGE 3: MARKET RESEARCH

  1. This is not all about make believe and just hoping that you create the right profile. We need to go out there and find your Ideal Clients and ask her what she mosts wants for you. 
  2. I'll share my templates for a survey AND the in-depth questions to use in your market research to go out there and find your ICA and delve deeper to really get to know her.
  3. I'll also help you brainstorm WHERE you can go and find her too.

HERE'S WHAT SOME OF MY CLIENTS HAD TO SAY ABOUT THEIR ICA CALL:


"I just had a 2 hour call with Emma. Wow! I cannot fully express how great she is, how powerful it was & how much of an impact it's had on me & my business. I left the call ridiculously clear on who my ideal client is, how they're feeling and able to communicate how I can help them and what they'll get out of working with me. I want others to feel the clarity I have from that call. Thank you, Emma." Alexandra Lomo Melián.


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"Mind officially blown!! I've just had my 'Identify Your ICA' call with Emma. Before we spoke, I was unclear and wanted clarification for the sake of my branding, my social media and the packages I'm developing. 

What can I say? Wow! Emma asked so many questions and got me thinking about aspects of my ideal client that I have never even thought of. Beware..she digs deep! And the result? I now have completely clear clarification of who my ideal client is, what she does, where she hangs out, her likes/dislikes, her ambitions, dreams, disposable income...the list goes on.  This information is THE KEY to my business. Don't hesitate if you need clarification on your ICA - work with Emma!"  Liz Seaton.


INVESTMENT: Only £333*

*FOR LIMITED TIME ONLY 

(Includes the workbook, coaching call and target market research templates)

READY TO FINALLY GET CLARITY ON WHO YOU'RE MEANT TO SERVE?


Jo Cowlin.jpg

“Before I hired Emma, I was trying to please and market to everyone and it was overwhelming. I signed up for her 'Ideal Client Clarity Call' to discover my Ideal Client. It included a 2 hour call and a workbook. The workbook alone is worth the price! On the call she listens and really holds you to account and hears things you’ve said that you aren’t even aware of. She hones you in and pulls you back into a place where you get meaning and clarity. I now have absolute clarity on who my Ideal Client is and that's why I think every entrepreneur needs an Emma Ward in their life.

JO COWLIN, COACH