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Ideal Client

8 Tips for Your Brand Photoshoot 


8 Tips for Your Brand Photoshoot 

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So in this blog post, I talked about the importance of developing a strong brand and I gave you 11 questions to help you get clarity around the image you want to portray.

I also promised to share my top tips for having a successful photoshoot and here they are:

1) Environment

Think about the environment and surroundings you’d like to be photographed in to represent your brand (e.g. hotel, shop or at home), and make sure you discuss it with your photographer. What will instantly grab your ideal clients attention? Make sure this also reflects what you do, in some way?

2) Vision

Have a clear vision to share with your photographer to make sure you are both on the same page. Create a Pinterest Board with the images that inspire you in terms of style, colours, surroundings, overall feel and vibe. Make sure when you're speaking to potential photographers that they are excited by your vision and can give you ideas to bring it to life. 

3) Smile right into the camera

You need lots of shots of you looking right into your clients’ hearts smiling, inviting them to work with you. Make sure you’ve got at least 3-4 shots looking into the camera to help you connect with your audience.

4) Map them out. 

Make a list of all the pages on your website and how many photos you want and whether they would be better landscape or portrait.

At the very least, you’ll need images for banners on your: sales pages, home page, about page and contact page. 

You’ll also need images to use for your blog, newsletters and social media posts. 

5) Multi-purpose

Make sure you’ve got lots of landscape images! Get some landscape shots with light backgrounds, and free space on the left or right of you, for tag-lines and titles etc so that nothing interferes with the text.

6) Get everyone involved

If you have a web designer, try to speak to them to discuss what kind of photos you’ll need for your specific website. Make sure you then share this information with your photographer. With SquareSpace, for instance, you'll need a lot of horizontal images for the banners on each page.

7) Think marketing 

Use the colours that will also look great from a marketing perspective, i.e. use the colours that will match well against Facebook colours of white and blue to use the images for your Facebook Ads.

8) Great quality

Let your photographer know where specifically you’ll be using your photos (FB Covers, FB Ads, Website, etc.) so that they can figure out the best px/resolution. This should be a given (them giving you the best quality) but it's not always! 

So there you have it. These tips should help you to not only bring your brand to life but love (and want to use!) the images when you get them back.

I hope these helped! Let me know in the comments below. 

Emma xx

P.S. Don't forget my money mindset course is 1/4 off until midnight on Sunday. This is the course that's changing people's lives and businesses. Are you ready to attract more clients and money? Maybe you'd spend that money on your dream wardrobe and new photoshoot?  Click here to find out more. 


When Selfies Will No Longer Do For Your Business


When Selfies Will No Longer Do For Your Business

Okay so don’t freak out. I’m not saying you can’t ever take a selfie for your Instagram or Facebook business accounts! Phew!

In fact, I encourage my clients to take selfies to give their audience a sense of who they are day-to-day.

HOWEVER, there are times when an iPhone and an outstretched arm just won’t do.

If you want people to invest decent money with you then you need to create a strong and professional* brand. 

One of the best ways to do that is to have a photoshoot. 

And before you feel disheartened that I’m telling you to create a stuffy, corporate-y look…

Don’t panic. That couldn’t be further from the truth. 

*Professional doesn’t mean a stiff headshot (God no!). It just means that you've taken the time to think about WHO you are and the brand you want to portray and how you want your Ideal Client to FEEL when she finds you online. 

Or in other you will match your brand to YOU. 

You’ll see from my brand and photoshoot that it couldn’t be further from an all suited and booted look. 

I'm wearing a sequin jacket and poufy PINK tulle skirt in my photos!!!

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You want your audience to SEE you for who you are still. 

In this blog, I shared my top tips for having a successful photoshoot but before you get to that part, you need to get clarity on your brand. 

Here are some questions to help you start to do just that:

1) Who is your Ideal Client?

2) Other than the services you provide, what other part of your life (hobbies, pets, travel) do you feel your Ideal Client would resonate with and love to hear about?

3) When your Ideal Client lands on your website, how do you want her to FEEL?

4) List 5 words to describe yourself.

5) How would your best friend describe you?

6) What is the message you are sharing through your work?

7) What part of your story most inspires other people?

8) What colours and textures do you wear and surround yourself with?

9) Who has a brand that you admire?

10) What do you admire about them exactly?

11) What is your USP (unique selling point)? What makes you different? 

Once you've answered those, start a Pinterest Board to gather ideas for your brand and photoshoot. Have fun!

Click here to read 8 Tips For Your Brand Photoshoot

Emma xx







As exciting as it is to design your Dream/Ideal Client, it takes more than just 'make-believe' to ensure this person is in fact the one you need to be targeting. 

I'm all for creating a profile of someone that you're eager to work with and has the personality and traits you're excited to spend your days helping. The first step IS dreaming up the perfect person to match the services you want to offer. But don't make the mistake many entrepreneurs do and stop there. 

You cannot just assume you know what people want. You have to actually ASK them. Otherwise you'll end up spending hours and hours (most likes weeks or months) creating the most incredible content and designing life-changing services but still end up hearing crickets (I've been there and it sucks!). 

In today's video I explain what to do to prevent that


Finding this process more difficult that you expected? I have an 'Identify your Ideal Client' program which includesL

  1. 22 page in-depth Workbook
  2. 2 Hour 1:1 Call
  3. Templates for surveys and target market research questions

Click the button below to find out more:





Yesterday I talked about what an ideal client is and the importance of knowing exactly WHO you're talking to when you market your services. 

Today I'm sharing HOW to define your dream client and the questions to ask yourself. Trust me - getting clear on this will transform your business (and bank account):

Finding this process more difficult that you expected? I have an 'Identify your Ideal Client' program which includesL

  1. 22 page in-depth Workbook
  2. 2 Hour 1:1 Call
  3. Templates for surveys and target market research questions

Click the button below to find out more:


9 things that are much easier when you know EXACTLY who your Ideal Client is. 


9 things that are much easier when you know EXACTLY who your Ideal Client is. 


I will refer to an Ideal Client as an ICA which = Ideal Client Avatar.

An Ideal Client Avatar is fictional character that represents your ideal prospect. Sometimes called Dream Clients or Perfect Clients. They all mean the same thing - a made up picture of someone you want to do business with.

When you have a very clear picture of the exact person, it makes your life as an entrepreneur a lot easier. Here's how:

1) You can find her much more easily. 

You know where she hangs out. This not only saves you time but MONEY because you can advertise knowing that your ideal client will actually SEE it.

Example 1: I helped a Personal Stylist client to write a post for her ICA and we boosted in on Facebook. Within less than 24hours she had a paid client!!! Woohoo!!

Example 2: I helped another Personal Stylists to create a post about her Facebook group and boost it only to her ICA. Within 24 hours she had 44 women request to join her group - all her ICAs!

Example 3: I helped a client (another coach) to write a post about her new program/service. She put it in ONE Facebook group (filled with her ICAs) and had EIGHTEEN women respond to her and booked NINE Discovery Calls!

This works whether you're marketing yourself for free or paying for advertising - knowing your ICA means you know where to position yourself. 

2) You can do effective market research. 

This means you can ask her questions to find out exactly what she wants and why. The more you know the easier it is to create a service and program that she will actually PAY for. It's very important to not just assume you know what people want - if you want to make good money in your business then you have to solve people's problems. To do that you need to make sure you are focussing specifically on their main problem. Don't know what that is? Ask them.

3) You can write copy with ease. 

You know her 'problem', you know why you're her solution and can confidently communicate how YOU can help her and what she'll get out of working with you. This means you can write a sales/services page that talks directly to her and explain why you are the answer she's been looking for.

4) You can charge what you're worth. 

She's your ICA which means YOU are her IDEAL solution. You were born to work together and therefore you'll BOTH feel confident that you can help her and SHE knows you're the perfect person to do so. So you'll feel more confident charging what you're worth and (more importantly) SHE'LL see that value and will happily pay your fee. 

Example: One of my clients DOUBLED her prices, got in front of her ICA and within 1 week had 3 ideal clients happy to pay her new prices. 

5) Creating content is easy. 

You know your ICA through and through so you know what she wants to hear about. This makes writing newsletters, blog posts, social media posts and your lead magnet quicker, easier and more fun. No more scratching your head over what to post. 

6) You spend more time doing what you LOVE

You created this business because you wanted to get paid to do what you LOVE. When you know your ICA, you get to spend more of your time working with people you LOVE. Creating an Ideal Client Avatar is not just important for marketing your business but to ensure that you don't spend years building your business targeting people who aren't your best fit. 

7) You have more fun!! 

I often get messages from 1:1 clients saying their business no longer feels like 'work' because they feel so aligned with what they are doing now and who they are serving.

8) You'll be more confident selling yourself

When you know who your ICA is then you will be able to clearly see how you can help her. You'll know her pain-points and why YOU are the solution. You'll no longer see yourself as trying to sell a service but that you are exactly the help she needs. Trust me - this makes offering your services (and products) feel much more exciting and takes away any icky-ness you may feel about 'selling'. You're serving. You're helping. And your business becomes about them and not you. 

9) What you seek is seeking you.

It's much easier to use the Law of Attraction to bring in your ICA when you know who she is!! Just like if you were trying to attract your dream partner. I know, if you're in my community, you too believe in the power of asking for what you want. Ask & Receive. Well, you can't receive if you're asking in a vague way. Be specific. Tell The Universe exactly what sort of person you're looking for. It works for attracting your dream man so it will work for attracting dream clients too. 

Many of my clients have used The Law of Attraction to bring in many wonderful clients. Of course I always recommend you have all of your systems and structures in place so your ICA knows she's landed in the right place when she finds you but don't underestimate the power of asking The Universe. 

More blog posts are coming this week on how to define your ICA.

Tell me in the comments below, do you know who your ICA is? If so, how has that changed the way you run your business? 

Emma xx