If you’re anything like I was when I started out as a Personal Stylist, you’re probably juggling a lot — maybe even a 9-to-5 — while trying to grow your business.
You know you need to show up on social media. You know you need to prove your expertise. But then your brain goes completely mushy every time you open Canva or Instagram and try to come up with content that will actually attract your ideal clients.
Here’s the thing: if you haven’t yet nailed down exactly who your ideal client is, all the content in the world won’t get you consistent bookings.
Don’t worry — I’ve got your back! These content ideas aren’t just random suggestions — they’re designed to speak directly to your ideal clients, so they see you as their go-to stylist and want to work with you. And if you’re struggling to know exactly who that ideal client is, I can help you with that too.
Quick note: You don’t need to be on every platform. Pick 1–2 where your ideal clients actually spend time. Use these ideas as inspiration, not gospel.
This list is to help you GENERATE CONTENT, please don’t take them as gospel. You can apply any of these ideas to any platform.
Before & After Transformations
Show real-life transformations your clients experience. Caption it with the problem you solved for your ideal clients: “Before, Jane felt lost with her work wardrobe… After, she feels confident and polished every day.”Style Tips & Tricks
Offer advice that solves a common struggle your ideal clients have: “3 Ways to Style a White Shirt” or “How to Mix Patterns Without Feeling Overwhelmed.”Client Testimonials
Share testimonials that highlight emotional results your ideal clients want: confidence, time saved, feeling more put-together. Don’t just say “I loved working with Emma”—show why they loved it and what changed for them.Behind-the-Scenes
Give glimpses of your styling process, but frame it around client benefits: “Here’s how I put together a capsule wardrobe that saves my ideal clients 20 minutes getting dressed every morning.”Outfit Inspiration
Share outfits designed for your ideal clients’ lifestyles. Caption with the problem it solves: “For busy mums who want to feel stylish without spending hours planning their outfit.”
Live Styling Sessions
Offer advice that solves a problem your ideal clients face: “How to make your office wardrobe look smart on a budget.” Encourage Q&A so your ideal clients leave with something tangible.Styling Challenges
Run challenges that help your ideal clients feel results themselves: “This week, style one outfit with three colours you usually avoid. Post your photo and I’ll give feedback!”Client Spotlights
Highlight the transformation of your ideal clients with an emotional hook: “Meet Sarah — she went from feeling invisible at work to turning heads and receiving compliments every day.”Style Quiz
Interactive quizzes to help your ideal clients discover their personal style: “What’s your power outfit? Take the quiz and get personalised tips you can use immediately.”Wardrobe Essentials Guide
Offer downloadable guides that solve a real problem your ideal clients have: “The 10 wardrobe essentials every busy professional needs to feel confident in five minutes.”TikTok
Quick Styling Hacks
Focus on one problem your ideal clients struggle with per video: “Stop wearing frumpy office shirts — here’s how to tuck like a pro for a polished look in seconds.”Day in the Life
Show your work through the lens of client results: “Here’s how I transformed my ideal client’s wardrobe so she can grab stylish outfits in under five minutes.”Client Makeovers
Document transformations that show before and after confidence for your ideal clients, not just the clothes.Trending Styles
Explain trends through client benefit: “Here’s how your ideal clients can wear this season’s bold prints without feeling over the top at work.”Fashion Faux Pas Fixes
Educational and entertaining content tailored to your ideal clients: “Stop making these three mistakes that make you look older than you are — and here’s the easy fix.”
Case Studies
Focus on career impact for your ideal clients: “How I helped a client dress for a promotion interview and feel confident walking into the room.”Professional Insights
Content around client benefit: “Why dressing for your industry matters — and how it can make your ideal clients stand out in meetings.”Networking Tips
Show how style influences perception for your ideal clients: “Five simple tweaks to your outfit that instantly make you look more approachable and professional at events.”Client Success Stories
Highlight emotional transformation for your ideal clients: “From feeling invisible to being complimented daily — how strategic styling changed her confidence at work.”Industry Trends
Interpret trends through your ideal clients’ perspective: “Here’s what the 2026 workwear trends mean for busy professionals and how they can wear them without wasting money.”
REMEMBER: Pinterest is actually a SEARCH ENGINE rather than social media platform. I highly recommend you focus on this to grow your business!
Styling Boards
Curate boards around your ideal clients’ lifestyles: “Capsule Wardrobe for Busy Working Mums” or “Wardrobe Essentials for Career Women on the Go.”Infographics
Solve problems your ideal clients struggle with: “How to mix patterns without clashing” or “Five colour combinations that always work.”Outfit Formulas
Simplify decision-making for your ideal clients: “Blazer + Tee + Jeans + Heels = Instant polished look for work or drinks.”Mood Boards
Inspire your ideal clients who struggle to visualise their style: “Minimalist chic looks for everyday elegance.”DIY Style Projects
Show your ideal clients they can elevate their look without buying new items: “How to turn a basic top into three different outfits.”
By utilising these content ideas, you'll be able to showcase your expertise, engage with your audience, and attract new clients to your personal styling business.
Why Knowing Your Ideal Client Is Key
Here’s the tough love: stop trying to market yourself to everyone. You can’t be all things to all people. If you haven’t nailed down your ideal client, you’ll waste time, energy, and money posting content that doesn’t convert.
When you know your ideal client, you can:
Find her — no more guessing where to market yourself
Know her fears, dreams, and motivations (better than she knows herself!)
Speak directly to her heart — so she knows you get her
Create services she can’t wait to buy
Attract dream clients who adore you for exactly who you are
This is the foundation for every service-based business — including yours as a Personal Stylist.
Fast-Track Your Client Bookings
If you want to stop guessing and start attracting your ideal clients consistently, I’ve created two ways to help you:
1. 37 Ways to Get Paying Clients Masterclass
In this 75-minute training, I show 37 proven strategies that have helped me and my students consistently book clients. You’ll learn how to:
Attract clients for colour analysis, wardrobe consultations, personal shopping, and more
Create repeatable systems that consistently generate income
Identify strategies that work at any stage of your business
Investment: £47 currently £33 for lifetime access
2. Ideal Client Clarity Call
Not sure who your ideal client actually is? I’ll help you get crystal clear in a 2-hour 1:1 session, including:
Training video to prep you
‘Clarify Your Ideal Client’ workbook
Deep-dive coaching call to uncover exactly who you’re meant to serve
Investment: £297
When you know your ideal client, every social post, offer, and service speaks directly to the people who will actually hire you. Stop spinning your wheels — start attracting clients who light you up and pay you well.