Identify your Ideal Client


IDENTIFY YOUR

IDEAL CLIENT

I HAVE SOME TOUGH LOVE, GORGEOUS  

STOP TRYING TO MARKET YOURSELF TO EVERYONE!

I know it’s scary.

You're probably thinking: “What if I niche right down and nobody hires me?!”

Let me lovingly tell you…that is BS.

I know because that’s what I did for years and it doesn’t work, trust me!

I care about you which is why I have to be honest - if you want to buy yourself that MacBook, new wardrobe and trip to Bali, you can't just cast your net out wide (read: market to anyone and everyone) and hope that someone - ANYBODY - bites.

That is the quickest way to burn-out and an empty bank account!

It’s time to pinpoint exactly who your Ideal Client is

This is the foundation from which your entire service-based business is formed.

When you know your Ideal Client you can:

  • Find her (no more wondering where to market yourself!)

  • Know her fears, dreams and motivations (better than she knows herself)

  • Speak directly to her heart (so she knows you get her)

  • Create the perfect services to offer (the ones where she runs for her credit card)

  • Be you - and attract dream clients who adore you for it

  • Have Ideal Clients instantly know when they've spotted you (this means almost instant bookings)

When you can communicate effectively with exactly how you can help her (because you KNOW you are the perfect person to do so) you won't just get followers (although they are nice to have) you'll get bookings!

Which, let's be honest, is why you started this business in the first place. 

Knowing your IDEAL CLIENT not only makes running a business less stressful, it makes it more profitable AND a hell of a lot more fun!

 

Emma Ward MacBook

When I finally got clear on who I REALLY wanted to work with, I took a deep breath and only targeted her. 

Then EVERYTHING changed!

I become more consistent with my messaging and my branding.

I started signing up DREAM CLIENTS and actually making the money I'd been frantically trying to manifest into my life!

THAT’S when my Ideal Clients starting coming in consistently and with the clients came the money, of course. 

When you clarify your Ideal Client, you don’t leave money on the table. Instead, you attract the right people and they're the ones who can't wait to sign up to work with you.

And even better...you spend your days serving people who light you up and living that freedom-based lifestyle you started all this for. 

READY TO FINALLY GET CLARITY ON WHO YOU'RE MEANT TO SERVE?

I can help you do that in a 2 hour call (yes, really!)

STAGE 1: WORKBOOK

  1. I’ll send you my ‘CLARIFY YOUR IDEAL CLIENT’ WORKBOOK — and yes, I know you’ve filled out others before. But this one? This will be the last one you’ll ever need.

  2. You’ll send me your completed workbook - I’ll go through it deeply, and I’ll spot what you can’t see yet — patterns, language, and blind spots.

It asks you questions you never thought of so I can get into your head and heart. This means that when we get on our call, we can dive straight in! 

STAGE 2: COACHING CALL

  1. We’ll get on a 2-hour deep-dive together and uncover exactly who you’re meant to serve.

  2. I’ll record our call to share with you and take notes so you don't have to.

  3. You leave finally having crystal clarity on who your IDEAL CLIENT is, what she wants and why you’re the perfect person for her (or him!).

You’ll walk away with a message that lands — and confidence that sells.

WHAT MY CLIENTS SAY ABOUT THEIR IDEAL CLIENT CLARITY CALL:


"I just had a 2 hour call with Emma. Wow! I cannot fully express how great she is, how powerful it was & how much of an impact it's had on me & my business. I left the call ridiculously clear on who my ideal client is, how they're feeling and able to communicate how I can help them and what they'll get out of working with me. I want others to feel the clarity I have from that call. Thank you, Emma." 

Alexandra Lomo Melián, Relationship Coach.


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"Mind officially blown!! I've just had my 'Identify Your ICA' call with Emma. Before we spoke, I was unclear and wanted clarification for the sake of my branding, my social media and the packages I'm developing. 

What can I say? Wow! Emma asked so many questions and got me thinking about aspects of my ideal client that I have never even thought of. Beware..she digs deep! And the result? I now have completely clear clarification of who my ideal client is, what she does, where she hangs out, her likes/dislikes, her ambitions, dreams, disposable income...the list goes on.  This information is THE KEY to my business. Don't hesitate if you need clarification on your ICA - work with Emma!"  

Liz Seaton, Personal Stylist.


INVESTMENT: £297

Includes:
Clarify Your Ideal Client workbook
✔ 2-hour 1:1 coaching call
✔ Call recording & notes

READY TO FINALLY GET CLARITY ON WHO YOU'RE MEANT TO SERVE?

👉 BOOK MY IDEAL CLIENT CLARITY CALL NOW — £297

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“Before I hired Emma, I was trying to please and market to everyone and it was overwhelming. I signed up for her 'Ideal Client Clarity Call' to discover my Ideal Client. It included a 2 hour call and a workbook. The workbook alone is worth the price! On the call she listens and really holds you to account and hears things you’ve said that you aren’t even aware of. She hones you in and pulls you back into a place where you get meaning and clarity. I now have absolute clarity on who my Ideal Client is and that's why I think every entrepreneur needs an Emma Ward in their life.

JO COWLIN, COACH


READY TO ATTRACT CLIENTS WHO LIGHT YOU UP?

You can keep guessing, spinning your wheels, and hoping your dream clients “just find you”…

Or you can finally get crystal-clear and start attracting them on purpose.

👉 LET’S DO THIS! BOOK MY CALL — £297