Don’t be afraid to be the expert! If your client needs 4 sessions with you to see the best results, tell her.
If she needs 6 months, tell her that!
Stop saying yes to one-off sessions, if they don’t serve you or your clients.
Package your services in the way you know your clients will get the best results possible.
We wouldn’t expect a Personal Trainer to say we only need one session to transform our body.
As a beginning Personal Stylist, I used to say yes to *just* a colour consultation or *just* a wardrobe consultation because I wanted the client (and the money, let’s be honest). So, if I didn’t think she'd say yes to all of my services then I’d just allow her to choose.
I wasn’t being the expert. I was allowing her to take the reins.
As a beginning coach, I used to do the same and allowed people to book a session or two. It was only when I learned the power of creating packages rather than just services that my clients got better results; my business was more successful and I made more money.
You take your clients on a journey. It’s a process. You know that. I know that.
It’s your job to ensure that when you’re speaking to a potential client she knows that too.
Create packages. What does that mean? A package means a number of sessions and even additional support and resources. I now tailor each packages to the needs of each individual client but here’s an example:
📱8 x 1:1 coaching sessions.
🖥 Training Videos to fast-track the business structures (e.g. Defining Your Ideal Client, What to Put On Your Website, Writing Copy, Creating A Lead Magnet etc).
📚 Book recommendations.
✍️ Templates for sale pages.
👀 Copy reviews.
🧠 Access to all of my money and sales confidence mindset courses.
👋🏼 Access to me in between sessions for the duration of our time together.
So, think about creating a package/s that will best suit you, your clients and your business.
Be the expert! Because that’s exactly what you are.
Need help with creating your packages and services and knowing what will best serve you and your clients? Send me a message by clicking on the box below. I have a training on exactly this - creating your ideal packages and services.