I get so excited when I see my clients featured in their local newspapers or on the local radio.
It’s such incredible FREE marketing for your business.
You don’t need me to tell you that though.
We can often feel intimidated by journalists but remember they often have a tough job trying to fill their papers and ‘air time’.
They are crying out for decent news!!
(PHOTO IS OF ME FEATURED IN THE NEWSPAPER AS A PERSONAL STYLIST.)
So, what is ‘news’?
It’s something that is well…NEW!
It’s something that’s different and that people are interested to read/hear about.
It could be a new launch, announcement, success story, tips on a hot topic or even controversial comment.
You have a stand-out story, I’m sure of it.
HOW ABOUT ONE OF THESE?
You did a survey and it revealed that _____.
You’ve got something to say that you know will ruffle a few feathers.
You’ve just helped someone achieve an amazing feat.
Your book has just come out.
You’re the only person in your industry to specialise in ______.
You’re running a workshop that they’d be interested in. Just like my client, Jill Stander, having her ‘New Year, New You’ workshop featured (see photo below).
OKAY SO YOU HAVE A GREAT STORY. WHAT NEXT?
Decide who you want to reach - who is your Ideal Client.
Find out which radio stations/newspapers they’re likely to listen to/read. Not sure? Ask them!
Gather contact details for relevant journalists and editors. Try Twitter and LinkedIn. Don’t go for generic email addresses like news@ because they’ll likely not get checked. You want specific names!
Do your research. What kind of stories do they cover?
Write an email pitch or press release.
Local newspapers are often short-staffed, so a well-written press release, with all the relevant information may be printed with very few changes. There are plenty of examples of press releases on the web. Outsource if you’re not confident in your writing skills. Use an email subject line that includes the phrase 'story idea' and a compelling one-liner that describes your story. It's absolutely fine to pitch ideas over the phone too. Just avoid obviously busy times.
6. Be prepared to follow up!
Have you been wanting to get yourself and your business OUT THERE but either aren’t sure you have anything decent to contribute or the thought terrifies you?!
Get in touch with me, this is exactly what I am passionate about helping my clients to do.