There's no point spending hours writing incredible emails every week/month if nobody opens them, right?!
Therefore, you need to spend time coming up with a great subject line too and I have some tips to help you.
Great subject lines use triggers, spark curiosity and make us wonder what’s waiting for us inside. You can personalise them, ask a question, make your reader wonder.
Just make sure you're honest...no click bait to lure people in - that will only work once and then you'll have lost them. So make sure your email delivers what you promised in the subject line.
Here are some examples to help you next time you're wondering what on earth to write in that subject line box and ensure your juicy content gets clicked on and read once it's zoomed its way to your ICA's inbox.
SUBJECT LINE EXAMPLES
Facts and figures
5 ways to look slimmer today.
PIQUE INTEREST
Why you need to ______...
You’ve Been Asking, Here’s My Answer…
Engaging and personal
I need your help please, Name (it will take you less than 1 minute).
You Were On My Mind.
Humour
Why I used to have 4 boobs.
Surprise
Open now, I’ve got a special gift for you!
Questions
What if I told you...
Is This What You Wanted?
Benefit-driven
Here’s the video I recorded for you, Name.
Testimonial
How my client Jessica packed for her holiday in 15 mins.
PersonaliSed
Kate, you need this in your wardrobe!
You Were On My Mind.
Lists
10 things I wish I hadn't bought.
uRGENCY
Doors Closing! This Is It!
7 Spots Left…
TEACH SOMETHING
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