1) YOUR BIO

Make sure the person who is introducing you knows what to say about you. This will instantly make you the EXPERT. Write your bio and give it to them to read. They'll be relieved that they haven't got to mumble their way through an into!

2) START WITH A BANG

Get your audience emotionally engaged from the get-go! Don't just introduce yourself and tell them what you do (yawn!). Plus you've just be introduced anyway. 

Ask your audience a question so they know you're speaking to them. Or give some statistics linked to what you do and their pain/pleasure points.

3) INTRODUCE YOURSELF

"So, just like _____ said, I am Emma Ward and I'm a ______. I spend my days helping women who are ___(pain point)____ to ____(pleasure point)____.

4) REMIND THEM WHAT YOU WILL COVER

"Tonight, I'm going to be demonstrating/discussing __________________. I'll leave time at the end for questions too."

Telling them this means they won't keep asking you throughout - so you can remain on track and if they ask a great question you can say, "That's a great question, I'd love to answer it, please can you ask me that at the end again."

5) MAIN CHUNKS OF INFORMATION

This is where you deliver the content. 

Make it interactive. 

Demonstrate on people. 

Get them up and about. 

Take away any confusion about what you do by SHOWING them.

Say things like: "When YOU have a colour consultation/coaching call/makeup lesson ______." Or "During YOUR style consultation/coaching session/makeup lesson ______." OR "When I'm pre-selecting or preparing for YOUR session_____."  

(Say it as though it's a given that they are going to be booking with you.)

MAKE SURE YOU EXPLAIN WHAT HAPPENS IN THE CONSULTATION/SESSION/LESSON YOU ARE SELLING DURING THE TALK:

6) Q&A TIME

NEVER EVER end your talk with the Q&As because you want people to be left thinking about YOU not Jane who's just given her life story of the fact she can never find a pair of jeans that fit (wink).

7) CLOSE WITH CTA

Plan out what you want to say. Are you offering them a discount if they sign up right now? What is it? 

"Thank you so much for being part of this evening, I hope you've enjoyed it and have lots of tips and tricks to take away and use. 

I'd love for every one of you to come to me for a colour & style consultation/makeup lesson/ coaching session because I know what a real difference it can make to _______.

If you're ready to start your journey today, then I am offering a 10% discount to anyone who books a consultation TONIGHT."

Then tell them what to do! Make it obvious. 

"Come and speak to me and let's get you booked in the diary. I also have a free gift for you all, my ______(name of freebie/lead magnet) you can get by signing up to receive my weekly newsletter where I share my top tips every week. Thank you again. Come and chat to me..."