1) YOUR BIO
Make sure the person who is introducing you knows what to say about you. This will instantly make you the EXPERT. Write your bio and give it to them to read. They'll be relieved that they haven't got to mumble their way through an into!
2) START WITH A BANG
Get your audience emotionally engaged from the get-go! Don't just introduce yourself and tell them what you do (yawn!). Plus you've just be introduced anyway.
Ask your audience a question so they know you're speaking to them. Or give some statistics.
"How many can relate to the morning cry of women across the UK of "I have a wardrobe full of clothes but nothing to wear!"?
Why is that though? Why do so many people have a bulging wardrobe but end up only wearing 20% of it?
It's because the majority of us don't grow up automatically knowing what suits us - the colour, style, fabrics and accessories.
And then the other issue that so many women face (and I know because I was like this too) is what a recent survey found:
- 90% of women surveyed were unhappy with the way they look
- 76% wished they were slimmer
- 72% worry about the way they look every day."
3) INTRODUCE YOURSELF
"So, just like _____ said, I am Emma Ward and I'm a Personal Stylist. I spend my days helping women to not just know what colours, styles, accessories suit them through consultations and selecting garments they're love (and will actually wear) through personal shopping, but I've made it my mission to help my clients feel good about the way they look and comfortable in their own skin."
4) REMIND THEM WHAT YOU WILL COVER
"Tonight, I'm going to be demonstrating the power of colour and then showing you how to mix and match to have more fun with your outfits. I'll leave time at the end for questions too."
Telling them this means they won't keep asking you throughout - so you can remain on track and if they ask a great question you can say, "That's a great question, I'd love to answer it, please can you ask me that at the end again."
5) MAIN CHUNKS OF INFORMATION
This is where you deliver the content.
Make it interactive.
Demonstrate on people.
Get them up and about.
Take away any confusion about what you do by SHOWING them.
Say things like: "When YOU come and have a colour consultation ______." Or "During YOUR Style Consultation ______." OR "When I'm pre-selecting YOUR clothes for YOU personal shop_____."
(Say it as though it's a given that they are going to be booking with you.)
MAKE SURE YOU EXPLAIN WHAT HAPPENS IN THE CONSULTATION YOU ARE SELLING DURING THE TALK:
- What happens on a Personal Shop.
- What happens in a Colour Consultation.
- How to use a Colour Wallet.
- What happens in a Wardrobe Consultation.
- The difference between a freelance Personal Shopper and Department Store one.
- Case studies & testimonials.
*Not all of these, obviously. Choose which you want to lead with that matches your content,
6) Q&A TIME
NEVER EVER end your talk with the Q&As because you want people to be left thinking about YOU not Jane who's just given her life story of the fact she can never find a pair of jeans that fit (wink).
7) CLOSE WITH CTA
Plan out what you want to say. Are you offering them a discount if they sign up right now? What is it?
"Thank you so much for being part of this evening, I hope you've enjoyed it and have lots of tips and tricks to take away and use.
I'd love for every one of you to come to me for a colour and style consultation because I know what a real difference it can make to not just the way you feel but the way you shop and dress every day. I've seen it time and time again with clients and it's such a joy.
If you're ready to start your journey today, then I am offering a 10% discount to anyone who books a consultation TONIGHT."
Then tell them what to do! Make it obvious.
"Come and speak to me and let's get you booked in the diary. I also have a free gift for you all, my ______(name of freebie/lead magnet) you can get by signing up to receive my weekly newsletter where I share my top tips every week. Thank you again. Come and chat to me..."