IT'S TIME TO TURN YOUR DREAM STYLING BUSINESS INTO REALITY

SO, YOU'VE TRAINED TO BE A STYLIST?  THAT'S AMAZING!

• The best part is that this doesn’t feel like ‘work’ to you. 

• You’d happily help style clients all day every day. And you WANT to. 

• You’re passionate. You love making a difference and increasing your clients’ confidence.

• You’ve worked with friends and friends of friends and you’ve even had some people contact you through Facebook, word of mouth or your website.

BUT…

You’re not bringing in clients on a consistent basic.

• Whilst you love what you do so much you’d happily do it for free, you're ready to actually make decent money from it and turn it into your full-time gig...so you can quit your sucky 9-5.

• You know that means turning it from an expensive hobby (ouch!) and into a successful business.

• Plus, you'd like to actually be able to afford to take time out and enjoy your money with holidays, spa days, new car, dream wardrobe... rather than working 24/7 and seeing very little for it.  

• You're just not sure how to make that happen.

I hear you!

I’ve been exactly where you are.

I’m delighted to tell you that the success you want is a lot closer than you think. I’ll share my story in a bit (it’s a good one).

For now I want you to imagine this:

• You’ve finally put an end to your inner doubt, procrastination and self-sabotage and are taking huge strides in your business.

• You’re spending your days doing what you love - showing woman the incredible impact of wearing the right colour & style.

• You’re booked up with clients for the next 2 months.

• You’re running events and workshops with high-street chains and designer stores.

• You’re a requested guest speaker for top brands and organisations.

• You have international clients (yes, from around the world!).

• You can actually afford your OWN dream wardrobe rather than just making that a reality for others.

• You’ve handed in your notice at your crappy 9-5 job to become a full-time Personal Stylist.

• You know exactly what to do each day to promote your business locally and online.

Sounds good right? 

I was able to make all of the above happen in my FIRST business AS a Personal Stylist & THEN aS A COACH too.

I went from clueless to a success and you can too!

HI, I'M EMMA WARD, A BUSINESS CONFIDENCE COACH. I'M GOING TO HELP YOU NOT ONLY DOUBLE YOUR CONFIDENCE BUT LEARN EXACTLY WHICH BUSINESS STRUCTURES YOU NEED TO HAVE IN PLACE TO GET SEEN, GET CLIENTS AND GET PAID. 

 A 16 WEEK coaching PROGRAM TO HELP YOU GET PAID TO STYLE FULL-TIME!

I believe you can create a business in your STYLE (i.e. your way, being completely YOU!) but you also need to have certain systems and business STRUCTURES in place to help people find you and BOOK you.

That’s where I come in.

In 4 months from now the new season stock will have barely made it into the shops. Yet, your Style Business can really take off.

You get full access to me for 16 weeks. I’ll share everything I've learned over the past 15 years on marketing and automating your business to attract clients who love to work with you. 

We'll be getting clarity on WHO your Ideal Clients are and WHERE to find them; what to say so people really understand WHAT you do; HOW to become the go-to stylist in your niche both LOCALLY and ONLINE so you can get in front of tens of thousands of potential clients and get booked and get paid.  

THIS IS FOR YOU IF YOU'RE...

• Ready to massively increase your visibility and impact.

• Ready to create a brand that reflects YOU fully so you get noticed in the style industry.

• Ready to share your mission and make a difference (cos we both know you're here to change lives!).

• Ready to attract Ideal Clients who love to hire you to style them and happily pay your prices.

• Ready to increase your income.

• Ready to stand out and be SEEN as the expert you are.

• Ready to DO THE WORK.

HERE'S THE THING...

• Your Ideal Clients are already out there!

• It's just your job to make it easy for them to find you, follow you and buy from you.

• We're going to tap into your purpose, clearly articulate your message and attract those people who need you... to you, by getting YOU and your work out into the world.

1:1 COACHING CONTENT

We'll roll up our sleeves and get to work together. You're not on your own anymore. You've just found a business coach who wants your success as much as you do! Get excited!

Your 1:1 coaching is a unique and personalised experience. You call the shots and tell me what you need. However, you can expect us to focus on the following topics over the next 4 months:

YOUR DESIRES

• Clearly define your dream style business - you have to know what you want before you can make it a reality.

• Get honest about the lifestyle you truly desire (no more playing or dreaming small).

• Clarify your BIG picture (a.k.a long-term vision) and then scale it into sizeable and achievable chunks.

YOUR NICHE & TARGET MARKET

• Get clarity on your specialism - the thing that makes you different to other people in the industry.

• Clearly identify your Ideal Client - who she (or he!) is and where to find her.

• Know why YOU are the best person to serve them.

• Learn to speak the language of your Ideal Clients so they can instantly relate to you.

OFFERINGS

• Clearly define your message and your ‘WHY’.

• Define your talents and strengths and what makes you unique.

• Design bespoke packages/programs your Ideal Clients will run to get their credit card for.

• Match your skills and talents to the needs of your Ideal Clients.

• Know how to price your services and ask for that amount confidently.

• Clearly articulate what you do (not just 'I'm a Coach/Stylist/Photographer' etc.) and who you help. This makes networking much easier and it means people can recommend you to their friends and your ideal clients.

• Explain your offers so people understand exactly what you do (psst...removing this doubt is what turns a browser into a buyer).

• Charge what you’re worth – no more undercharging and selling yourself short!

BRANDING

• Get clear and excited about the image you want to portray.

• Bring your TRUE personality out in your brand - this is more than just colours and logos.

• Take your brand to the next level so it stands out in your industry.

• Plan and execute your dream photoshoot.

• Develop a brand you’re not only proud of but that your clients will LOVE.

• Style your business so you become instantly recognised.

• Create a clear and cohesive brand across all that you do (website, social media, marketing material etc.).
  

WEBSITE

• Know exactly what you need on your website (I see sooo many stylists that don't have these!).

• Write an 'About Me' page so people instantly feel connected to you and therefore more likely to hire you!

• Learn how to write powerful sales pages for your services.

• Copy my Wardrobe Consultation sales page template to use for all your services.

• GET PERSONALISED FEEDBACK ON ONE OF YOUR SALES PAGES.

AUTOMATION

• Create up a lead-magnet (freebie) so you can generate contact details (GDPR friendly of course!).

• Get personalised ideas on the best lead magnet for YOUR ideal clients.

• Learn how to set up a sales funnel (series of emails) so new subscribers get nurtured by you and warmed up to purchase from you.

• Automating your business means you can bring in new clients whilst at the gym, spa, holiday (woohoo!).

• BONUS: LEAD MAGNET IDEAS SPECIFICALLY FOR STYLISTS AND TEMPLATES

EMAIL MARKETING

• How often to keep in touch with your subscribers and what to send them.

• Over 50 ideas for email content creation.

• Finally love communicating with your email list.

• A clever way to create stunning emails that look like the top brands without spending hours and hours!

• BONUSES: EXAMPLE NEWSLETTER AND SALES EMAILS.

GUEST SPEAKER

• Get known as the go-to expert in your niche and hired as a guest speaker.

• Design a talk that matches your skills, love of what you do and gets your Ideal Clients excited to hire you.

• Where to find places to speak at.

• How to feel more confident on stage.

• BONUSES: MY EXACT TEMPLATE FOR PLANNING OUT A TALK - I’LL SHARE CONTENT IDEAS, PROPS AND THE STRUCTURE I USE.

DEVELOP CONTACTS

• Develop a strong relationship with department stores (they'll want YOU in their VIP personal shopper suites).

• Who to contact locally to help market your business.

• How I got asked to write a monthly style column for a local magazine.

• How to work with other entrepreneurs to support one another and enhance both of your businesses.

FACEBOOK LIVE

• Use Facebook LIVE to position yourself as the expert.

• 50 + different types of Livestream content ideas you can use straight away.

• Where to find endless content ideas.

• Choosing the right title for your lives (so your Ideal Clients click to watch).

• Looking and feeling confident on camera.

• How to plan out a great livestream - I'll share my planning template.

• BONUS: PERSONAL FEEDBACK ON ONE OF YOUR LIVESTREAMS.

SELL THROUGH SOCIAL MEDIA

• How to create the content your Ideal Clients want to see/hear.

• How I used Facebook boosts to reach tens of thousands of Ideal Clients.

• How to get clients through Facebook.

• How to get clients through Instagram.

• How to get clients through Pinterest - what to share and why.

• BONUS: PERSONALISED CONTENT IDEAS THAT WILL GET YOUR IDEAL CLIENTS REACHING OUT.

 GET FEATURED

• How I got featured in large publications and magazines.

• Where to find the best places for guest blogging.

• The best ways to have joint ventures with people who are already serving YOUR ideal clients (but not actually styling them).

CONFIDENCE

• Uncover + obliterate the cr@p your brain keeps telling you about why you can't have what you want.

• Know and FEEL that you are worthy of everything you desire (and so much more!).

• Transform your inner voice from your harshest critic to your strongest supporter.

• Stop worrying about what others think - confidently tell everyone your meet that you're an Image Consultant/Stylist

• Believe in yourself and your business.

• Have the confidence to put yourself out there on a much larger scale.

• Say ‘YES’ to new opportunities - in fact, you'll be actively creating them!

• Develop the confidence to increase your visibility (so potential clients can actually find you)

• You'll be creating (and posting) videos, blog posts and online courses before you know it.

• BONUS: MY 5-PART ‘FALL IN LOVE WITH SELLING’ COURSE

MONEY MINDSET

• Discover what money thoughts are keeping you stuck at your current income & no longer serving you.

• Release your worries around making money.

• Stop feeling guilty about asking for money and wanting more for yourself and your family.

• Develop the success mindset needed to get the business and life you crave.

• Build a strong wealth consciousness (this is what attracts clients and money to you!).

• Confidently talk about your services and your prices!

• BONUS: ACCESS TO MY ‘21 DAYS TO £5K MINDSET’ PROGRAM

• BONUS: EFT VIDEOS TO HELP YOU TRANSFORM YOUR MONEY STORY

SUPPORT

This PROGRAMMEis designed to fully support you through these three pillars of success:

WHAT OTHERS HAD TO SAY:

“When I signed up to work with Emma, I’d only just finished training to be a stylist. 

But I’m so glad I joined it right at the start. It meant that I decided on my name, logo and most importantly got my website done to a MUCH higher standard than I could ever have done on my own. I could never have understood my Ideal Client and written copy that speaks to her directly without Emma’s help.

I was also a bit hesitant about being in a group with ‘competition’ but how silly was that? It’s not competition, it’s support!

I not only got all the business structures set up - logo, website, lead magnet, sales funnel and people on my email list but I’ve been SO much braver at getting out there and talking about myself and what I do.

I’ve done 2 events and planned another that I’d never have had the balls to do without Emma’s pep talks! My talk at the evening event I did was brilliant – a whole half hour talk on a postcard. I have never felt so comfortable and confident about doing a talk.

I can honestly say that Emma has made me do things I would never have done before (in a good way)! Her sound advice and bloody brilliant coaching questions have set me straight at tricky times. Everything about the Mastermind has been brilliant – the training content, the support from Emma and the girls, the sound and sage advice. 

My confidence has skyrocketed. At the start, I was scared of putting myself out there on social media – and whilst I’m still working on improving my content, I haven’t given it a second thought about my photo being out there or being judged.

The training modules are so so brilliant! Honestly the best marketing advice out there! And I have a marketing background! But Emma cuts to the chase and tells you the information you need to know to get going – so all the advice is completely relevant and will fast track you to creating content and marketing materials you’d pay an agency a lot of money to create! Or spend a lot of time and effort working it out yourself.

I had set myself a goal of January to get my first paying client, but it happened in October! 

If you’re thinking of signing up to the Mastermind don’t hesitate to do it, the only issue is when it ends. :( “

- Rebecca Ffrancon, Personal Stylist 

I INCREASED MY PRICES AND GOT 3 NEW CLIENTS

"In just 4 weeks with Emma, I had complete clarity on my ideal client - who she is, what she does, where she lives, how much she earns, her likes/dislikes, her ambitions, dreams, disposable income...the list goes on. I've rewritten most of my sales pages on my website, done my first live Facebook video, created a series of video challenges for my audience, revised my pricing and had 3 new client bookings.  Emma knows her stuff!"

- Liz Seaton, Personal Stylist

I'M GETTING NEW CLIENTS IN A NEW MARKET!

"Hiring Emma was the best decision I ever made, personally and for my business. She helped me to clarify, visualize and then create the business I wanted. I’m now in the middle of rebranding my business, I’m getting new clients, am creating entirely new offerings, for an entirely new market, and I’m EXCITED! All that passion for my business that had vanished has come flooding back. I can’t wait to start work every day and it’s all thanks to Emma’s knowledge, kindness and incredibly intuitive guidance."

I would not hesitate to recommend Emma, in fact, I have already been doing so!"

- Niki Whittle, Image Consultant

IN 12 WEEKS, CHARLOTTE STARTED A WHOLE NEW BUSINESS & GOT PAYING CLIENTS

"I've just finished my last coaching call with Emma (sob). I wanted to write to anyone who's thinking about hiring Emma to tell you what I have achieved in only 12 weeks:

1. Discovered my dream business (I already had a business but a few weeks into our coaching, I realised I wasn’t in alignment with it, so I set up a brand new business!!).

2. I discovered my ideal/dream client and I understand her inside out.

3. Created my brand. Emma helped me understand that my business should be about me and we worked together to revamp my branding (which I am totally in love with).

4. Increased my confidence, especially around my blocks on social media and putting myself out there.

5. Released mindset blocks that were deep-seated to push me through to my next level.

6. I built my website from scratch under Emma’s guidance and expertise which is now live (and beautiful if I do say so myself!).

7. Built a sales funnel with a fantastic freebie to get people interested in working with me (neither of which I had ever had any experience in creating before).

8. Got new PAYING clients.

9. Planned out social media content and understand how to engage with my audience, what they want to see from me and clever ways on how to create new content.

10. Changed my mindset. The guidance and information that Emma has provided on mindset is key to helping me come as far as I have in only 12 weeks.

There are so many other things I could list! Working with Emma has set me on a path that I am ridiculously excited about and I feel I have the foundations set to keep pushing myself to the next level. I feel like a whole new me and I can’t wait to work with Emma again in the future.”

- Charlotte Rogerson, Life Coach

 I want to tell you about a woman who:  

• Followed her passion and invested in training;

• Proudly framed her Image Consultant certificate in her newly painted 'studio' (a.k.a. the attic room);

• Registered her Image Consultancy business with the tax-man;

• Bought all the paraphernalia including over 100 colour drapes (she was like a kid in a sweet shop);

• Practised on family and friends;

• Designed and printed leaflets and business cards;

• Asked a friend to create her a website;

• 'Built it and hoped they would come';

• Waited and waited and still didn't have the clients she'd dreamed about;

• Invested heavily in MORE training, hoping this was the magic solution. (It wasn't.);

• Felt frustrated, overwhelmed and embarrassed (maybe she wasn't cut out for this 'business stuff'?).

• Arghhhhh!!!!

THAT WAS ME. IN 2008! 

YES, I UNDERSTAND YOUR FEAR AND FRUSTRATION. I paid well over £6500 ($9200) on training to become an Image Consultant & Personal Stylist but I was still completely clueless when it came to running a business. I hadn't realised that by definition it meant that I was an ‘entrepreneur’!

We had someone come and talk to us about bookkeeping. BUT in order to have 'income' you need clients and once I had worked with friends of friends, everything dried up. My expenses far outweighed my income and therefore my chances of recouping my outgoings, let alone making a profit, were slim-to-none.

I didn't realise that as well as having the skills I also needed the crucial business knowledge. I had a website and social media accounts but I knew nothing about marketing myself locally or online. Plus I was painfully shy; part of me was too scared to actually be a success because I knew that meant 'putting myself out there'. (Shudder)

So after too many years to admit, I had to do something about it. Enough was enough. Clients weren't going to just beat down my door...I needed to GET OUT THERE and BE SEEN. My God was that a terrifying thought. But the alternative was far worse – having to throw in the towel and go back to being a classroom teacher. That was not an option – I had come too far with this and spent too much money to just throw my dreams away.

I had to transform not only my confidence but my skills as an entrepreneur.

I began by transforming my confidence. I read copious books; I journalled; I attended seminars. I even trained in EFT (tapping). And I hired a Confidence Coach to help me to see my blind spots. 

IT WORKED!

WHAT'S POSSIBLE

I finally had the courage and confidence to GET OUT THERE and BE SEEN in my Image Consultancy business. Instead of hiding away I was actively promoting my business.

• I had a professional photoshoot and updated my website

• Advertised everywhere I could think of locally (and online)

• Increased my social media coverage

• Made YouTube videos

• Spoke to roomfuls of women

• Was interviewed on BBC Berkshire radio

• Contacted and appeared in newspapers

• Wrote a monthly style column for a local magazine

• Ran colour and style workshops and parties

I GOT OVER MY FEAR OF PUBLIC SPEAKING & VISIBILITY.

and was then asked to be a guest speaker for many organisations including:

And all this was years before I even knew HOW to market myself properly.

It was before I learnt how to automate my business. It was before I trained to be a Coach & Business mentor.

Now I’m helping other service-based business owners to get the success you want in a much shorter timeframe.

As you saw from the program content, we WILL of course do the mindset required to think and feel like a success business owner but we are also diving much deeper than that.

I'm help you set up the foundational pieces required to market effectively and automate your business (so your business works FOR you rather than the other way around).

Ready to take YOUR business to the next level?

Ready to GET SEEN, GET KNOWN, and BOOK clients? 

INVESTMENT

£3333

Payment plans available

SO IF YOU FEEL CALLED TO DO THIS, FILL IN THE FORM BELOW & LET’S ARRANGE A TIME TO SPEAK.

 YOU (AND YOUR BUSINESS) WON'T REGRET IT!