I'm Emma Ward and in 2008 I paid out over £6000 ($9000) on training to become an Image Consultant but no one had told me that by definition it meant that I was an ‘entrepreneur’! WHHAAATTT?? You mean, I was supposed to actually go out there and SELL my services. I had to promote myself?
I was passionate about helping women feel confident in themselves and I was getting great feedback but I had 2 major problems:
I was completely clueless when it came to the nitty-gritty of running a business (I literally didn't have a clue what I was doing! ) and more importantly… I had ZERO self-confidence!!! (No, the irony was not lost on me).
As a result my business was a complete flop.
Even if I took one step forwards, I would quickly do something else to SELF-SABOTAGE. However much I wanted to succeed, it felt like I had put the brakes on. My Image Consultancy business was starting to feel like a huge mistake and (on paper) was more like an expensive hobby - not what I had intended at all!
Enough was enough. Clients weren't going to just beat down my door...I needed to GET OUT THERE and BE SEEN. I had come too far and spent too much money to just throw my dreams away and return to a 9-5 job.
I had to transform not only my confidence but my skills as an entrepreneur.
I put into the practice all of the copious books I’d read; I journalled; I attended seminars. I even trained in EFT (tapping). And I hired a Confidence Coach to help me to see my blind spots - to help me to dig even deeper.
And IT WORKED!
I finally had the courage and confidence to GET OUT THERE and BE SEEN in my business. Instead of hiding away I was actively promoting myself and my services.
- I increased my social media coverage
- Made YouTube videos
- Spoke to roomfuls of women
- Was interviewed on BBC Berkshire radio
- Contacted and appeared in newspapers
- Wrote a monthly style column for a local magazine
- Went to countless networking events
Here are some of the companies/organisations I was a guest speaker for (Yes, ME - the girl who used to blush in front of strangers!!!)