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Intro


60+ BLOG/NEWSLETTER IDEAS

for Image Consultants & Personal Stylists

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Intro


60+ BLOG/NEWSLETTER IDEAS

for Image Consultants & Personal Stylists

YOU and your blog/newsletter need to be a source of information.

To be a success you need potential clients to KNOW that you are the go-to-woman when it comes to all things clothes related. DO NOT worry about giving away information for free! That’s the biggest mistake I see many entrepreneurs making when it comes to communicating with their list. 

I know it sounds rather counter-intuitive but you should happily be writing ‘How To’ articles. I know lots of Image Consultants who hold back through fear of 'giving away too much of their knowledge' (that was me back in 2008!). But it doesn't work like that. Let's be honest, if they can buy a book on it or Google it then you shouldn't be afraid of writing about it!! 

You need to show you are an expert in your field. 

I can assure you that your Ideal Clients will want YOU to do this work FOR them! That's why people hire Image Consultants and Personal Stylists. They want someone to tell them what to wear. They want someone to choose items for them to buy. They want to be told which colour suits them. They want an expert; someone to build their confidence and bring them out of their comfort zone. And that someone is YOU!

Yes you may inspire some to have a go and do it for themselves but they wouldn’t have been hiring you anyway, right?!

To help you along the way I have create a list of 60+ Blog Posts Ideas for Image Consultants and Personal Stylists.

Scroll down...

Have fun!  

Emma xx

P.S. Let these be a source of inspiration and get creative with your titles.

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COLOUR


COLOUR...

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COLOUR


COLOUR...

Colour

1.       The Importance of Wearing the Right Colours

2.       How to Add More Colour To Your Wardrobe

3.       Developing a colour palette for your wardrobe

4.       Colour Trends for Spring Summer / Autumn Winter

5.       Wearing Colour in Winter

6.       50 Shades of Berry (I used this when the first 50 Shades of Grey book came out. Always been on the lookout for a play on words to grab your readers' attention.)

7.       The Psychology of Colour

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Styles


STYLE...

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Styles


STYLE...

Style

8.      Find your Perfect Jeans (this is one every women wants, from experience!)

9.       How to Dress in Your 30s, 40s, 50s, 60s etc (do a new post for each)

10.       Underwear: Building the Right Foundations

11.       Weekend Styles

12.       Size Doesn’t Matter, Fit Does

13.       Runway to Reality


Signature Style

14.       Fashion Versus Style

15.       How to Develop Your Own Style

16.       Iconic Signature Looks

17. Style Personalities Explained (relate this to celebs and or clients rather than giving away your own method. They can definitely pay you for that!)


Style Trends

18.       How to Wear Dungarees (or whatever the latest trend is)

19.       3 of the Best blazers/blouses/flat caps (insert latest trend)

20.       Best Buys for this Season’s Key Looks  

(You can do hundreds of '3 of the Best', 'How to' and 'Best Buys' articles!! These alone can keep you busy for over a year. Women love to see how trends can be made accessible to all. This will show you keep abreast of the trends and can select gorgeous garments from all the hundreds of items flooding into stores. This makes you invaluable!)

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Seasonal


SEASONAL...

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Seasonal


SEASONAL...

The Seasons

21.       Dressing for Spring/Summer/Autumn/Winter

22.       Transition from Winter to Spring (Spring to Summer and so on.Women often struggle with what to wear between seasons.)

23.       Swimwear for your Body Shape

24.       How to Pack for a 2 Week Holiday

25.       How to Layer for Winter

26.       Winter outfits / How to Look Hot When It's Cold Outside

27.       Summer Trend: Lace (or whatever it is! You can use this countless times and apply to each season.)


Topical Ideas

28.       Dressing for Ladies Day at Ascot

29.       Jeans for Genes (this is a charity in the UK. You can talk about body shape in relation to jeans again! I found people never tire of this...everyone is looking for ‘The One’ when it comes to jeans.)

30.       Your Best Pink / Think Pick (October is Breast Cancer Awareness Month)


Christmas Ideas

31.       Stocking Filler Ideas

32.       How to Wear a Sparkly jacket without looking OTT

33.       What to wear to the Christmas Party

34.       Gift Vouchers (Write a post on your gift vouchers and include a photo of them looking gorgeous and a testimonial, if you have one.)

35.       The Best Christmas Jumpers

36.       How to Wear Red

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SHOPPING...


SHOPPING...

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SHOPPING...


SHOPPING...

Shopping Article Ideas

37.       How to be a Savvy Shopper

38.       How to Shop the Sales

39.       What to Wear When You go Shopping

40.       6 Questions to Ask Before you Buy an Item


Work Wear

41.       How to Personalise Your Office Clothes

42.   Office Capsule Wardrobe

43.       What to Wear on Dress-Down Fridays

44.       Take your Look from Day to Night


Other

45.       Workout Wear

46.       How to Tie a Scarf (always such a big hit and requested whenever I used to do workshops.)

47.       What to Wear on a First Date

48.       What to Wear for an Interview

49.       Maternity Wear

50.       How to Dress Your Post-Baby Body

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GET THEM BUYING FROM YOU...


GET THEM BUYING FROM YOU...

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GET THEM BUYING FROM YOU...


GET THEM BUYING FROM YOU...

These will really pique their interest in your services:

51.       What happens in a Style Consultation?

52.       What happens on a Personal Shop?

53.       What happens in a Colour Consultation?

54.       How to use a Colour Palette

55.   What happens in a Wardrobe Consultation?

56.   How to Breathe Life into Unworn Clothes

57.       Why you should hire a personal shopper

58.       Before and after photos of clients (with their permission of course!)

59.       Case studies

60.       Q &A of frequently asked questions

61.       Are your clothes making you look bigger? (Not many women want to look bigger! Highlight the key areas to show you are an expert and that she can come to YOU for help with this.) 


I could go on and on but that's more than enough to get your creative juices flowing. These will keep you busy for months!

The more you write the more inspired you'll be. 

 Be the go-to girl and show you really know your stuff; it will leave them wanting more and more!

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About Emma


WHAT DO I KNOW?

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About Emma


WHAT DO I KNOW?

That's me on my photo-shoot a few years back. Things have changed quite a bit since then (and not just my hair and dress size).

I'm Emma Ward and in 2008 I trained to become an Image Consultant. I literally didn't have a clue what I was doing! 

I had zero confidence and zero business-know-how. As a result my business was a complete flop. You can read about my journey here but to sum up:

I had to transform not only my confidence but my skills as an entrepreneur.

I went from hiding behind my laptop to getting in front of roomfuls of women.

Here are some of the companies/organisations I was a guest speaker for (Yes, ME - the girl who used to blush in front of strangers!!!)

And I now help other women - like YOU - to do the same.

I'm a qualified Confidence Coach and Business Coach. The mix of mindset work and business strategies are essential to any business' success.

I work with female service-based business owners to increase their confidence, get clarity on their Ideal Client, create a marketing strategy and get in front of a MUCH larger audience.

In short: I want your business to thrive!

I think Image Consultants and Personal Stylists do incredible work and I want to help more of them get their message out into the world and ultimately SELL more consultations. 

Want to find out more about how I can help you to transform your Image Consultancy Business into a thriving success, click the button below: